Искусство сторителлинга. Как создавать истории, которые попадут в самое сердце аудитории - читать онлайн книгу. Автор: Кармин Галло cтр.№ 75

7. Джули Рем, генеральный рассказчик, отдел маркетинга SAP, в разговоре с автором, 17 апреля 2014.

ГЛАВА 15. ЗАБАВНЫЙ ВЗГЛЯД НА САМОЕ ПОПУЛЯРНОЕ TED-ВЫСТУПЛЕНИЕ ВСЕХ ВРЕМЕН

1. NPR/TED Staff, “How Do Schools Kill Creativity?” TEDRadioHour, October 7, 2014, http://health.wusf.usf.edu/post/how-do-schools-kill-creativity (дата обращения 27 апреля 2015).

2. Там же.

3. John Medina, Brain Rules (Seattle, WA: Pear Press, 2008), 2.

4. Ken Robinson, “Ken Robinson Says Schools Kill Creativity,” TED.com, June 2006, http:/www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html?qsha=1&utm_expid=93258—20&utm_referrer=http%3A%2F%2Fwww.ted.com%2Fsearch%3Fcat%3Dss_all%26q%3Dken%2Brobinson (дата обращения 18 мая 2013).

5. “Ken Robinson: Education Innovation – Conversations from Penn State,” PennStateNews, http://news.psu.edu/video/223269/2011/06/10/ken-robinson-education-innovation-conversations-penn-state (дата обращения 27 апреля 2015).

6. John Medina, Brain Rules (Seattle, WA: Pear Press, 2008), 80.

7. Ernest Lim Kok Seng and Catheryn Khoo-Lattimore, “Up Close and Personal: Employing In-Depth Interviews to Explore International Students’ Perceptions of Quality Learning Environment at a Private University in Malaysia,” International Handbook of Academic Research and Teaching, Proceedings of Intellectbase International Consortium, vol. 22, Spring 2012.

8. Polly Wiessner, “Embers of Society: Firelight Talk Among the Ju/’hoansi Bushmen,” PNAS (Early Edition), vol. 111, no. 39, September 30, 2014, 14027—14035.

9. “Apple Special Event, June 2, 2014,” Apple.com, http://www.apple.com/apple-events/june —2014/ (дата обращения 28 апреля 2015).

10. Ken Robinson, “Ken Robinson Says Schools Kill Creativity,” TED.com, June 2006, http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html?qsha=1&utm_expid=93258—20&utm_referrer=http%3A%2F%2Fwww.ted.com%2Fsearch%3Fcat%3Dss_all%26q%3Dken%2Brobinson (дата обращения 18 мая 2015).

11. Ken Robinson, The Element: How Finding Your Passion Changes Everything (New York: Penguin Books, 2009), 22.

ГЛАВА 16. ЗЕМЛЯ, СИГАРЫ И ПОТНЫЕ НОСКИ ПРИНОСЯТ СЛАВУ МАРКЕТОЛОГУ

1. Gary Vaynerchuk, Why Now Is the Time to Crush It! Cash In on Your Passion (New York: Penguin Books, 2009), 18.

2. Там же, 54.

3. Там же, 31.

4. “Episode 1 – Verite,” WineLibraryTV, February 21, 2006, http://tv.winelibrary.com/2006/02/21/episode-1-verite/ (дата обращения 28 апреля 2015).

5. Gary Vaynerchuk, Why Now Is the Time to Crush It! Cash In on Your Passion (New York: Penguin Books, 2009), 86.

6. Ibloggedthis.com, “Conan Eats Dirt, Cigars, and Wet Rocks,” Funny or Die, August 3, 2007, http://www.funnyordie.com/videos/87d3bf2270/conan-eats-dirt-cigars-and-wet-rocks-from-ibloggedthis (дата обращения 21 апреля 2015).

7. Там же.

8. Gary Vaynerchuk, Why Now Is the Time to Crush It! Cash In on Your Passion (New York: Penguin Books, 2009), 101.

9. Там же, 104.

10. Gary Vaynerchuk, “Gary Vaynerchuk on How to Tell Stories in an ADHD World,” SpeakTips, August 1, 2014, http://www.speaktips.com/home/gary-vaynerchuck-on-how-to-tell-stories-in-an-adhd-world (дата обращения 21 апреля 2015).

ГЛАВА 17. БУРГЕР С ГАРНИРОМ ИЗ ИСТОРИИ

1. Денни Майер, генеральный директор Union Square Hospitality Group, в разговоре с автором, 16 февраля 2015.

2. Danny Meyer, Setting the Table: The Transforming Power of Hospitality in Business (New York: HarperCollins, 2006), 6.

3. Денни Майер, генеральный директор Union Square Hospitality Group, в разговоре с автором, 16 февраля 2015.

4. Там же.

5. Danny Meyer, Setting the Table: The Transforming Power of Hospitality in Business (New York: HarperCollins, 2006), 142.

6. Steve Marsh, “The Tao of Danny,” Delta Sky (magazine), December 2014, http://deltaskymag.delta.com/Sky-Extras/Favorites/The-Tao-of-Danny.aspx (дата обращения 21, 2015).

7. Денни Майер, генеральный директор Union Square Hospitality Group, в разговоре с автором, 16 февраля 2015.

8. Danny Meyer, Setting the Table: The Transforming Power of Hospitality in Business (New York: HarperCollins, 2006), 95.

ГЛАВА 18. ЕСЛИ ЧТО-ТО НЕЛЬЗЯ ОБЪЯСНИТЬ В ДВУХ СЛОВАХ, ТО ЭТО ЧУШЬ

1. Richard Branson, Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way (New York: Crown Publishing Group), 25.

2. “Richard Branson – Anderson Cooper Interview,” Newslines, May 21, 2004, http://newslines.org/richard-branson/anderson-cooper-interview-2/ (дата обращения 28 апреля 2015).

3. Richard Branson, Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way (New York: Crown Publishing Group), 34.

4. Richard Branson, “Complexity is your enemy,” Virgin.com, http://www.virgin.com/richard-branson/complexity-is-your-enemy (дата обращения 28 апреля 2015).

5. Сэр Ричард Брэнсон, основатель Virgin Group, в разговоре с автором, 22 апреля 2013.

6. Richard Branson, The Virgin Way: Everything I Know About Leadership (New York: Portfolio, 2014), 249.

7. “Back to the Future at Apple,” Bloomberg Businessweek, May 24, 1998, http://www.bloomberg.com/bw/stories/1998-05-24/back-to-the-future-at-apple (дата обращения 28 апреля 2015).

8. Richard Branson, “How to inspire change,” Virgin.com, June 3, 2014, http://www.virgin.com/richard-branson/how-to-inspire-change (дата обращения 28 апреля 2015).

ГЛАВА 19. ГЛАВНЫЙ БЛАГОВЕСТНИК

1. Carol Glatz, “Short, Sweet, Simple: Francis and the Rule of Three,” CatholicNews Service, September 24, 2013, https://cnsblog.wordpress.com/2013/09/24/short-sweet-simple-francis-the-rule-of-three/ (дата обращения 22 апреля 2015).

2. Francis X. Rocca, “Pope, at Mass with Millions, Tells Filipinos to Protect the Family,” Catholic News Service, January 18, 2015, https://cnsblog.wordpress.com/2015/01/18/pope-at-mass-with-millions-tells-filipinos-to-protect-the-family/ (дата обращения 28 апреля 2015).

3. Pope Francis, “Midnight Mass: Solemnity of the Nativity of the Lord, Homilyof Pope Francis,” Vatican Basilica, December 24, 2014, http://w2.vatican.va/content/francesco/en/homilies/2014/documents/papa-francesco_20141224_omelia-natale.html (дата обращения 28 апреля 2015).

4. Pope Francis, “Holy Mass, Blessing and Imposition of the Ashes, Homily of Pope Francis,” Basilica of Santa Sabina, February 18, 2015, http://w2.vatican.va/content/francesco/en/homilies/2015/documents/papa-francesco_20150218_omelia-ceneri.html (дата обращения 28 апреля 2015).