Сила простоты. Руководство по созданию эффективных маркетинговых стратегий - читать онлайн книгу. Автор: Джек Траут, Стив Ривкин cтр.№ 35

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15. Jeremy Bullmore, “Was There Life before Mission Statements?” Marketing Magazine, July 10, 1997, p. 5.

16. Thomas Petzinger, Jr., “The Frontlines”, The Wall Street Jour-nal, January 20, 1998, p. B-1.

17. Alex Osborn, Applied Imagination (Creative Education Foun-dation, 1993).

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19. January 6, 1998.

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21. February 23, 1998.

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23. Ron Zemke, “Embracing the Witch Doctors”, Training Maga-zine, July 1997, pp. 41–45.

24. Andy Reinhardt, “Palmy Days for 3Com?” Business Week, March 16, 1998, pp. 104–106.

25. Anne Faircloth, “The Best Retailer You’ve Never Heard Of”, Fortune, March 16, 1998, pp. 110–112.