Ритейл-маркетинг. Практики и исследования - читать онлайн книгу. Автор: Йенс Нордфальт cтр.№ 147

Krugman, H. E. (1988), «Points of view: Limits of attention to advertising», Journal of Advertising Research, 28, October/ November, 47–50.

Krum, Franklin (1994), «Quantum leap», Progressive Grocer, January, 41–43.

Kumar, Piyush (2005), «The competitive impact of service process improvement: Examining customers’ waiting experiences in retail markets», Journal of Retailing, 81, 3, 171–180.

Kumar, V., and Robert P. Leone (1988), «Measuring the effect of retail store promotions on brand and store substitution», Journal of Marketing Research, 25, May, 178–185.

Kumari, K. Bharathi, and S. R. Venkatramaiah (1974), «Effects of anxiety on closure effect disappearance threshold (brain blood shift gradient)», Indian Journal of Clinical Psychology, 1, 114–120.

Lam, Shun Yin, and Avinandan Mukherjee (2005), «The effects of merchandise coordination and juxtaposition on consumers’ product evaluation and purchase intention in store-based retailing», Journal of Retailing, 51, 3, 231–250.

Lange, Fredrik, and Micael Dahlen (2003), Optimal marknads kommunikation, Malmo: Liber.

Laroche, Michel, Frank Pons, Nadia Zgolli, Marie-Cecile Cervellon, and Chankon Kim (2003), «A model of consumer response to two retail sales promotion techniques», Journal of Business Research, 56, 513–522.

Laroche, Michel, Frank Pons, Nadia Zgolli, and Chankon Kim (2001), «Consumers’ use of price promotions: A model and its potential moderators», Journal of Retailing and Consumer Services, 8, 251–260.

Larson, Jeffrey S., Eric T. Bradlow and Peter S. Fader (2005), «An exploratory look at supermarket shopping paths», International Journal of Research in Marketing, 22, 395–414.

Lea-Greenwood, Gaynor (1998), «Visual merchandising: A neglected area in UK fashion marketing?», International Journal of Retail and Distribution Management, 26, 8, 324–329.

Lee, Angela Y. and Kent B. Monroe (2002), «Remembering versus knowing: How consumers process pricing information», Advances in Consumer Research, 29, 142.

Leeflang, Peter S. H., and Dick R. Wittink (1993), «Competitive reaction versus consumer response: Do managers overreact?», International Journal of Research in Marketing, 13, 103–119.

Lichtenstein, Donald R., Richard G. Netemeyer, and Scot Burton (1995), «Assessing the domain specificity of deal prone-ness: A field study», Journal of Consumer Research, 22, December, 314–326.

Lim, Andrew, Brian Rodriguez, and Zingwen Zang (2004), «Metaheuristics with local search techniques for retail shelf-space optimization», Management Science, 50, 1, 117–131.

Liu, M. (2002), «Visual and olfactory effects on flowers and floral fragrances on humans psycho physiological, cognitive, and emotional responses», The Sciences and Engineering, 62.

Lynch, J. G. Jr. and T. K. Srull (1982), «Memory and attentional factors in consumer choice: Concepts and research methods». Journal of Consumer Research, 9, June, 18–37.

Mace, Sandrine, and Scott A. Neslin (2004), «The determinants of pre– and postpromotion dips in sales of frequently purchased goods», Journal of Marketing Research, 41, August, 339–350.

Machleit, Karen A., and Sevgin A. Eroglu (2000), «Describing and measuring emotional response to shopping experience», Journal of Business Research, 49, 101–111.

Machleit, Karen A., Sevgin A. Eroglu, and S. P. Mantel (2000), «Perceived retail crowding and shopping satisfaction», Journal of Consumer Psychology, 9, 29–42.

Machleit, Karen, A., James J. Kellaris, and Sevgin A. Eroglu (1994), «Human versus spatial dimensions of crowding perceptions in retail environments: A note on their measurement and effect on shopper satisfaction», Marketing Letters, 5, 2, 183–194.

MacKay, D. G. (1973), «Aspects of a theory of comprehension, memory, and attention», Quarterly Journal of Experimental Psychology, 25, 22–40.

Mac Kay, David, B. and Richard Olshavsky (1975), «Cognitive maps of retail locations: An investigation of some basic issues», Journal of Consumer Research, 2, December, 197–205.

Manchanda, Puneet, Asim Ansari, and Sunil Gupta (1999), «The ‘Shopping basket’: A model for multicategory purchase incidence decisions», Marketing Science, 18, 2, 95 – 114.

Manning, Kenneth C. and David E. Sprott (2007), «Multiple unit price promotions and their effects on quantity purchase intentions», Journal of Retailing, 83, 4, 411–421.

Manning, Kenneth C. and David E. Sprott (2009), «Price Endings, Left-Digit Effects, and Choice», Journal of Consumer Research, 36, August, 328–335.

Martinez, Eva, and Teresa Montaner (2006), «The effect of consumer’s psychographic variables upon deal-proneness», Journal of Retailing and Consumer Services, 13, 157–168.

Martinez-Ruiz, Maria Pilar, and Alejandro Molla-Descals (2007), «Retail price promotion influences for product varieties in grocery stores: evidence from Spain», International Journal of Retail & Distribution Management, 36, 6, 494–517.

Martinez-Ruiz, Maria Pilar, Alejandro Molla-Descals, Gomez-Borja, and J. L. Rojo-Alvarez (2005), «Using daily store-level data to understand price promotion effects in a semi-parametric regression model», Journal of Retailing and Consumer Services, 13, 193–204.

Manila, Anna S., and Jochen Wirtz (2001), «Congruency of scent and music as a driver of in-store evaluations and behavior», Journal of Retailing, 77, 273–289.

McAlister, Leigh, Edward I. George, and Yung-Hsin Chien (2009), «A Basket-mix Model to Identify Cherry-picked Brands», Journal of Retailing, 85, 4, 425–436.

McGoldrick, Peter (2002), Retail marketing, 2 ed., London: McGraw-Hill Companies.

Mclntyre, Shelby H., and Christopher M. Miller (1999), «The selection and pricing of retail assortments: An empirical approach, Journal of Retailing, 75, 3, 295–318.

McKinnon, Gary, Patrick Kelly, and Doyle Robinson (1981), «Sales effects of point-of-purchase in-store signing», Journal of Retailing, 57, 2, 49–63.

Menon, Satya and Barbara Kahn (1995), «The impact of context on variety seeking in product choices», Journal of Consumer Research, 22, December, 285–295.

Meyers-Levy, Joan, Rui (Juliet) Zhu, and Lan Jiang (2009), «Context effects from bodily sensations: Examining bodily sensations induced by flooring and the moderating role of product viewing distance, Journal of Consumer Research, 37, June, 1 – 14.

Michon, Richard, Jean-Charles Chebat, and L. W. Turley (2005), «Mall atmospherics: The interaction effects of the mall environment on shopping behavior», Journal of Business Research, 58, 576–583.