Примечания книги: Sephora. Бренд, навсегда изменивший индустрию красоты | Мэри Керран Хакетт | LoveRead.ec

Примечания книги: Sephora. Бренд, навсегда изменивший индустрию красоты - читать онлайн, бесплатно. Автор: Мэри Керран Хакетт

НАВИГАЦИЯ

Онлайн книга - Sephora. Бренд, навсегда изменивший индустрию красоты

Sephora – косметический ритейлер, прошедший путь от обычного парфюмерного магазина до империи красоты, насчитывающей более 2500 магазинов в 34 странах мира.За почти полувековую историю бренд сталкивался с несколькими крупными репутационными скандалами, поражал гениальными маркетинговыми стратегиями, становился культовым и менял индустрию красоты. Из этой книги вы узнаете, как Sephora на протяжении 40 лет меняла правила игры, какой будет индустрия красоты в будущем и почему история Sephora важна для каждого, кто любит мейкап.

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Примечания

Мировой рынок косметических продуктов, как ожидается, достигнет 805,61 миллиарда долларов США к 2023 году. – Industry Size & Share Analysis. March 13, 2018. Reuters, https://www.reuters.com/brandfeatures/venture-capital/article?id=30351.

Согласно исследованию Orbis Study, «к 2050 году ожидается, что население старше 60 лет достигнет 2,09 миллиарда человек. По прогнозам, ожидаемая продолжительность жизни женщин возрастет с 82,8 лет в 2005 году до 86,3 года в 2050 году. Тогда как ожидаемая продолжительность жизни мужчин в соответствующий период вырастет с 78,4 до 83,6 лет. Примечательно, что доля людей пожилого возраста, приобретающих косметические средства, растет…»

Контамина́ция в языкознании – возникновение нового выражения или формы путем объединения элементов двух выражений или форм, чем-нибудь сходных. Например, неправильное выражение «играть значение» возникло как контаминация двух выражений «играть роль» и «иметь значение». – [Здесь и далее прим. ред.]

В книге Read My Lips: A Cultural History of Lipstick Мег Коэн Рагас и Карен Козловски (Chronicle Books, 1998), авторы рассказывают, что на древнеегипетском папирусе изображены женщины, наносящие красную помаду.

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Итерация – синоним таких слов, как «цикл» или «этап». В рабочих процессах итерацией называют законченный промежуточный мини-проект, результаты которого можно зафиксировать и проверить, с тем чтобы перейти к следующей итерации на пути к итоговой цели.

Это новый подход к производству косметики, подразумевающий использование локальных ресурсов для сбора сырья, переработку упаковки; максимально натуральные и чистые составы, среди которых минимум отдушек, красителей и консервантов.

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«Pivot» можно перевести как «поворот, повернуть, вращать».

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Бриджит Джонс работала в издательстве, вероятно, к этому отсылка. Речь идет о похвале грамотно составленному тексту о дате основания Sephora. – (Прим. пер.)

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LVMH Moët Hennessy – Louis Vuitton – французская транснациональная компания, известный производитель предметов роскоши под торговыми марками Christian Dior, Louis Vuitton, Givenchy, Guerlain, Moët & Chandon, Hennessy, Chaumet и др. Штаб-квартира – в Париже.

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Barnes & Noble – американская компания, крупнейшая в США по продажам книг. Один из мировых лидеров по обороту продаваемых книг и услуг через интернет и один из первых интернет-сервисов, ориентированных на продажу реальных товаров массового потребления. Штаб-квартира расположена в Нью-Йорке.

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Julie K. L. Dam, “Looks Matter.”

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Natalie Robehmed, “How Rihanna Created $600 Million Fortune.”

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Маркетинговый термин, обозначающий взаимную интеграцию разрозненных каналов коммуникации в единую систему с целью обеспечения бесшовной и непрерывной коммуникации с клиентом.

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“How Sephora Wins at Omnichannel,” Pyments.com, March 11, 2015.

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“How Sephora Wins at Omnichannel,” Pyments.com, March 11, 2015.

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“How Sephora Wins at Omnichannel,” Pyments.com, March 11, 2015.

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Bree Gonzales, “Sephora Customer Alleges Virtual Artist Kiosks Don’t Inform Customers in Writing of Biometrics Collection,” Cookcountyrecord.com, December 12, 2018, https://cookcountyrecord.com/stories/511659209-sephora-customer-alleges-virtual-artist-kiosks-don-t-inform-customers-in-writing-of-biometrics-collection.

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Priya Rao, “Sephora Head of Omnichannel Retail Mary Beth Laughton: ‘We Need to Over-deliver.”

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Priya Rao, “Sephora Head of Omnichannel Retail Mary Beth Laughton: ‘We Need to Over-deliver.”

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Priya Rao, “Sephora Head of Omnichannel Retail Mary Beth Laughton: ‘We Need to Over-deliver.”

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Priya Rao, “Sephora Head of Omnichannel Retail Mary Beth Laughton: ‘We Need to Over-deliver.”

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Elizabeth Segran, “Sephora Picks 24 Influencers for its Coveted #SephoraSquad Program,” Fast Company, March 29, 2019, https://www.fastcompany.com/90326765/sephora-brings-25 -influencers-into-its-coveted-sephorasquad-program.

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#Lipstores, Apple Podcast Preview, https://podcasts.apple.com/us/podcast/lipstories/id1370728732.

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Maddie Iribarren, “Sephora Brings Beauty to the Google HomeHub,” Voicebot.ai, November 8, 2018, https://voicebot.ai/2018/11/08/sephora-brings-beauty-to-the-google-home-hub/.

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Melissa Hoffman, “PR Fail? Sephora Denies Doing the Right Thing for the Right Reasons,” Prnewsonline.com, May 6, 2019, https://www.prnewsonline.com/sephora-pr-fail.

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Преюди́ция – обязательность для всех судов, рассматривающих дело, принять без проверки доказательств факты, ранее установленные вступившим в законную силу судебным решением по другому делу, в котором участвуют те же лица.

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