Примечания книги: Автоматический покупатель. Как создать бизнес по подписке в любой отрасли - читать онлайн, бесплатно. Автор: Джон Уорриллоу

1

Stone, Brad, What’s in Amazon’s Box? Instant Gratification, Bloomberg Businessweek, November 24, 2010; https://www.bloomberg.com/news/articles/2010-11-24/whats-in-amazons-box-instant-gratification.

2

Tuttle, Brad, Amazon Prime: Bigger, More Powerful, More Profitable than Anyone Imagined, Time, March 8, 2013; business.time.com/2013/03/18/amazon-prime-bigger-more-powerful-more-profitable-than-anyone-imagined.

3

Stone, What’s in Amazon’s Box? Instant Gratification.

4

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5

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6

Perez, Sarah, Target Launches Its First Subscription-Based E-Commerce Service, Focus for Now Is Baby-Care Items, Techcrunch, September 25, 2013; techcrunch.com/2013/09/25/targets-launches-its-first-subscription-based-e-commerce-service-focus-for-now-is-baby-care-items.

7

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8

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9

The Media’s Risky Paywall Experiment: A Timeline, The Week, July 30, 2010; theweek.com/article/index/205465/the-medias-risky-paywall-experiment-a-timeline.

10

Baker, Annie, The New York Times Company (NYT) Hits 700,000 Paid Digital Subscribers, Pulse 2.0, May 20, 2013; pulse2.com/2013/05/20/the-new-york-times-company-nyt-hits-700000-paid-digital-subscribers-86287.

11

Gopal, Prashant, and Clea Benson, American Dream Slipping as Homeownership at 18-Year Low, Bloomberg News, July 30, 2013; https://www.bloomberg.com/news/articles/2013-07-30/american-dream-erased-as-homeownership-at-18-year-low.

12

Swartz, Angela, BarkBox’s Matt Meeker Has Big Plans for Pet Projects (Q& A), AllThingsD, July 3, 2013; allthingsd.com/20130703/barkboxs-matt-meeker-has-big-plans-for-pet-projects-qa/.

13

Инспектор Морс – персонаж детективных романов Колина Декстера, а также телевизионного сериала «Инспектор Морс», снятого компанией Central Independent Television. Прим. ред.

14

Savitz, Eric, The End of ERP, Forbes, February 9, 2012; forbes.com/sites/ciocentral/2012/02/09/the-end-of-erp.

15

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16

Erickson, Heather, Ancestry.com LLC Reports Fourth Quarter and Full Year 2012 Financial Results, Ancestry.com, press release, March 28, 2013; https://www.ancestry.com/corporate/newsroom/press-releases/ancestrycom-llc-reports-fourth-quarter-and-full-year-2012-financial-results.

17

Препарат «Липитор» снижает уровень холестерина в крови. «Лозол» – диуретик, антигипертензивное средство. Прим. ред.

18

Bruder, Jessica, Starting the Netflix of Flowers, New York Times, September 22, 2011; https://boss.blogs.nytimes.com/2011/09/22/trying-to-start-the-netflix-of-flowers/.

19

Bruder, Jessica, Starting the Netflix of Flowers, New York Times, September 22, 2011; boss.blogs.nytimes.com/2011/09/22/trying-to-start-the-netflix-of-flowers.

20

Smith, Jacquelyn, Birchbox Cofounders Win Leadership Award at Forbes Women’s Summit, Forbes, May 9, 2013; forbes.com/sites/jacquelynsmith/2013/05/09/birchbox-cofounders-win-leadership-award-at-forbes-womens-summit.

21

Casserly, Meghan, Birchbox Proves Try and Buy: Half of All Subscribers Make Full-Size Purchases, Forbes, August 15, 2013; forbes.com/sites/meghancasserly/2013/08/15/birchbox-proves-try-and-buy-half-of-all-subscribers-make-full-size-purchases.

22

Doctorow, Cory, Saying Information Wants to Be Free Does More Harm than Good, Guardian, May 18, 2010; theguardian.com/technology/2010/may/18/information-wants-to-be-free.

23

Revolution Dancewear Acquires Top Industry Online Resource Center DanceStudioOwner.com, press release, June 5, 2013, Revolution Dancewear.com; revolutiondance.com/revolution-dancewear-acquires-top-industry-online-resource-center-dancestudioowner-com-pages-186.php.

24

Apple Launches the iTunes Music Store, Apple, press release, April 28, 2003; apple.com/pr/library/2003/04/28Apple-Launches-the-iTunes-Music-Store.html.

25

Fixmer, Andy, Apple’s 10-Year-Old iTunes Loses Ground to Streaming, Bloomberg Businessweek, April 25, 2013; https://www.bloomberg.com/news/articles/2013-04-25/apples-10-year-old-itunes-loses-ground-to-streaming.

26

Ancestry.com Unveiled More than 90 Million U.S. War Records, New York Times, May 24, 2007; nytimes.com/2007/05/24/technology/24iht-lineage.1.5851172.html.

27

Ancestry.com Unveiled More than 90 Million U.S. War Records, New York Times, May 24, 2007; nytimes.com/2007/05/24/technology/24iht-lineage.1.5851172.html.

28

Russell, Mark, Private Clubs Cut Fees as Golfers Find Less Time for Tee, Sunday Age, January 17, 2010; https://goo.gl/Z2PrkU.

29

Sullivan, Paul, Financial Advice Gleaned from a Day in the Hot Seat, New York Times, June 17, 2011; http://www.nytimes.com/2011/06/18/your-money/asset-allocation/18wealth.html?_r=0.

30

Premier Success Plans, Salesforce.com, last modified March 12, 2014; www2.sfdcstatic.com/assets/pdf/datasheets/DS_SuccessPlans.pdf.

31

Mission Critical Success, Salesforce.com, last modified July 7, 2013; www2.sfdcstatic.com/assets/pdf/datasheets/MCS_Datasheet.pdf.

32

Dahl, Darren, Riding the Momentum Created by a Cheeky Video, New York Times, April 10, 2013; nytimes.com/2013/04/11/business/smallbusiness/dollar-shave-club-from-viral-video-to-real-business.html.

33

Bryant, Martin, Dollar Shave Club’s CEO on Life after THAT Video and What the Company Did Next, The Next Web, November 6, 2013; thenextweb.com/video/2013/11/06/dollar-shave-clubs-ceo-life-video-company-next.

34

Logistics News: Amazon to Add 18 New Distribution Centers Worldwide in 2012 as It Keeps Investing in Logistics, Supply Chain Digest, August 7, 2012; scdigest.com/ONTARGET/12-08-07-1.php.

35

Стоун Б. The Everything Store: Джефф Безос и эра Amazon. М.: Азбука, 2014.

36

Urstadt, Bryant, What Amazon Fears Most: Diapers, Bloomberg Business-week, October 7, 2010; https://www.bloomberg.com/news/articles/2010-10-07/what-amazon-fears-most-diapers

37

Amazon.com to Acquire Diapers.com and Soap.com, Amazon.com, press release, November 7, 2010; phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1493202.

38

Del Rey, Jason, Dollar Shave Club Lands $12 Million Investment to Dramati-cally Expand Product Portfolio, All Things D, October 8, 2013; allthingsd.com/20131008/dollar-shave-club-nabs-12-million-to-dramatically-expand-product-portfolio-and-create-lifestyle-content.

39

Popken, Ben, Does Dollar Shave Really Save? MarketWatch, April 20, 2012; marketwatch.com/story/does-dollar-shave-really-save-1334930885394.

40

Pet Humanization: Products Traditionally Reserved for Humans Are Expanding into the Animal World, TrendHunter.com, trendhunter.com/protrends/pet-humanization-products-traditionally-reserved-for-humans-are-expanding-i.

41

Meeker, Matt, Like to Spoil your Dog? BarkBox May Be for You, video, Bloomberg TV, November 14, 2013; https://www.bloomberg.com/news/videos/b/0324bf2e-1645-43bf-a220-bfdef9c4e2ef.

42

What Kind of Items Are Included in a BarkBox? Barkbox.com, June 10, 2014; https://barkbox.zendesk.com/hc/en-us/sections/200898928-FAQ.

43

Where Are Items Made? Are They Safe for My Pup? Barkbox.com, February 17, 2014; https://barkbox.zendesk.com/hc/en-us/articles/206209877-Where-are-items-made-Are-they-safe-for-my-pup-.

44

Schilling, Mary Kaye, Secrets of the Most Productive People, Fast Company, November 18, 2013; fastcompany.com/3021377/pharrell-get-busy.

45

Williamson, Elizabeth, What Sequester? Washington Booms as a New Gilded Age Takes Root, Wall Street Journal, May 31, 2013; online.wsj.com/news/articles/SB10001424127887323798104578455311507007562.

46

Ewing, Samara Martin, Norton Manor: Frank Islam and Debbie Driesman’s Pride of Potomac, WUSA9, November 28, 2013; wusa9.com/news/local/story.aspx?storyid=284279.

47

Smith, Laura, First Commercial Telephone Exchange – Today in History, ConnecticutHistory.org; https://connecticuthistory.org/the-first-commercial-telephone-exchange-today-in-history/.

48

Goetz, Jim, Four Numbers That Explain Why Facebook Acquired WhatsApp, Sequoia; sequoiacapital.tumblr.com/post/77211282835/four-numbers-that-explain-why-facebook-acquired.

49

Hart, Myra M., Michael J. Roberts, and Julia D. Stevens, Zipcar: Refining the Business Model, Harvard Business School, May 9, 2005; https://services.hbsp.harvard.edu/services/proxy/content/61596859/61596904/155e05890e01fde9174f2d1d9e83be9f.

50

Clifford, Stephanie, How Fast Can This Thing Go, Anyway? Inc., March 1, 2008; inc.com/magazine/20080301/how-fast-can-this-thing-go-anyway.html.

51

Clifford, Stephanie, How Fast Can This Thing Go, Anyway? Inc., March 1, 2008; inc.com/magazine/20080301/how-fast-can-this-thing-go-anyway.html.

52

Naughton, Keith, Avis Budget Embraces Car Sharing with Zipcar Acquisition, Bloomberg News, January 2, 2013; https://www.bloomberg.com/news/articles/2013-01-02/avis-budget-makes-491-million-offer-to-acquire-zipcar.

53

Number of World of Warcraft Subscribers from 1st Quarter 2005 to 3rd Quarter 2014 (in millions), Statista; statista.com/statistics/276601/number-of-world-of-warcraft-subscribers-by-quarter.

54

Patrick, Brian, Zipcar Timeline: From Business Idea to IPO to $500 Million Buy-out, Entrepreneur, January 2013; entrepreneur.com/blog/225399.

55

WhatsApp company overview, CrunchBase; crunchbase.com/company/whatsapp.

56

Freeman, Mike, Qualcomm Sells Stake in Tagg – The Pet Tracker, UT San Diego, July 10, 2013; http://www.sandiegouniontribune.com/business/technology/sdut-Qualcomm-Tagg-Pet-Tracker-Private-Equity-2013jul10-story.html.

57

Salesforce.com Sigsns Definitive Agreement to Acquire Radian6, the Industry’s Leading Social Media Monitoring Platform, Salesforce.com, press release, March 30, 2011; salesforce.com/ca/company/news-press/press-releases/2011/03/110330.jsp.

58

Berkshire’s Corporate Performance vs. the S&P 500, Berkshire Hathaway, February 26, 2010; berkshirehathaway.com/letters/2009ltr.pdf.

59

Colao, J. J., In Defense of the Lifetime Value (LTV) Formula, Forbes, Septem-ber 13, 2012; forbes.com/sites/jjcolao/2012/09/13/a-dangerous-seduction-revisited-in-defense-of-the-lifetime-value-ltv-formula. All values based on this source.

60

Ancestry.com Inc. Reports Q2 2012 Financial Results, Ancestry.com, press release, July 25, 2012; https://www.ancestry.com/corporate/newsroom/press-releases/ancestrycom-llc-reports-fourth-quarter-and-full-year-2012-financial-results.

61

Nunogawa, Matt, Notes and Summary of Gail Goodman’s ‘The Long Slow SaaS Ramp of Death, @amattn, September 11, 2013; amattn.com/p/notes_summary_long_slow_saas_ramp_of_death.html.

62

Botteri, Philippe, et al., Bessemer’s Top 10 Laws of Cloud Computing and SaaS, Bessemer Venture Partners, Winter 2010; https://www.bvp.com/blog/bessemers-10-laws-cloud-computing.

63

McDerment, Mike, An Open Letter from FreshBooks Founder Mike McDerment, FreshBooks.com, August 21, 2012; https://www.freshbooks.com/cloud-accounting-Letter.

64

Бутстреппинг – метод наименьшего риска при создании компании, характеризующийся незначительным финансированием ее развития извне или его полным отсутствием. Прим. ред.

65

Концепция «Преимущество первого хода» излишне разрекламирована. До появления FreshBooks был сервис QuickBooks, до Basecamp мы пользовались Microsoft Projects, до Facebook был MySpace. Чаще всего успешные компании применяют уже проверенную бизнес-модель и находят способ радикально ее улучшить. Поэтому вам нужно как следует подумать, прежде чем делать первый ход в новой нише и считать, что он обеспечит вам преимущество, пытаясь на этом основании привлечь внешнее финансирование!

66

Davidoff, Steven M., In Venture Capital Deals, Not Every Founder Will Be a Zuckerberg, New York Times, April 30, 2013; dealbook.nytimes.com/2013/04/30/in-venture-capital-deals-not-every-Founder-will-be-a-Zuckerberg.

67

Broughman, Brian, and Jesse Fried, Renegotiation of Cash Flow Rights in the Sale of VC-Backed Firms, Journal of Financial Economics, March 2010, 384–99; leeds-faculty.colorado.edu/bhagat/RenegotiationCashFlowRightsVC.pdf.

68

Levy, Ari, No VC: FreshBooks CEO Sees Risk Capital as Too Risky, Bloomberg News, November 26, 2012; go.bloomberg.com/tech-deals/2012-11-26-no-vc-freshbooks-ceo-sees-risk-capital-as-too-risky.

69

Corporate Fact Sheet, Forrester Research, last modified December 31, 2013; forrester.com/staticassets/marketing/about/Fact_Sheet.pdf.

70

Newman, Andrew Adam, Sock-of-the-Month Clubs Rise Online, Bringing Subscriptions to Feet, New York Times, December 3, 2013; nytimes.com/2013/12/04/business/media/sock-of-the-month-clubs-rise-online-bringing-subscriptions-to-feet.html.

71

Pollak, Sorcha, 2012 Was the Safest Year Ever to Travel by Plane, Time, February 28, 2013; newsfeed.time.com/2013/02/28/2012-was-the-safest-year-ever-to-travel-by-plane.

72

What Does Salesforce.com Have in Common with High-Margin Software Businesses? Not Much, Seeking Alpha, October 2, 2013; seekingalpha.com/article/1726272-what-does-salesforce-com-have-in-common-with-high-margin-software-businesses-not-much.

73

Cohen, Jason, LARGE × R ARE = DIFFERENT: Why Scaling Companies Is Harder than It Looks, A Smart Bear, January 28, 2014; https://blog.asmartbear.com/scaling-startups.html.

74

Customer Onboarding in Retail Financial Services, Pithey Bowes, portrait software.com/resources/white-papers/customer-onboarding-retail-financial-services.

75

Nunogawa, Matt, Notes and Summary of Gail Goodman’s ‘The Long, Slow SaaS Ramp of Death,’ @amattn, September 11, 2013; amattn.com/p/notes_summary_long_slow_saas_ramp_of_death.html.

76

10 Strategies for an Award-Winning Onboarding Process,” Harland Clarke, last modified July 25, 2012; harlandclarke.com/files/user/page316/10_Strategies_for_Onboarding-071712.pdf.

77

Florists Industry Reports, HighBeam Research, accessed October 8, 2014; business.highbeam.com/industry-reports/retail/florists.

78

Все предлагаемые автором для изучения дополнительные материалы представлены на английском языке. Прим. ред.

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