Ïðèìå÷àíèÿ êíèãè: Èìèòàòîðû. Êàê êîìïàíèè çàèìñòâóþò è ïåðåðàáàòûâàþò ÷óæèå èäåè - ÷èòàòü îíëàéí, áåñïëàòíî. Àâòîð: Îäåä Øåíêàð

÷èòàòü êíèãè îíëàéí áåñïëàòíî
 
 

Îíëàéí êíèãà - Èìèòàòîðû. Êàê êîìïàíèè çàèìñòâóþò è ïåðåðàáàòûâàþò ÷óæèå èäåè

Êíèãà î òîì, ÷òî èìèòàöèÿ íå òîëüêî âàæíà äëÿ âûæèâàíèÿ è ïðîöâåòàíèÿ áèçíåñà, êàê è èííîâàöèÿ, íî è æèçíåííî íåîáõîäèìà äëÿ ýôôåêòèâíîé ðåàëèçàöèè èííîâàöèè êàê òàêîâîé. Èìèòàöèÿ â áèçíåñå íåðåäêî ïîëüçóåòñÿ äóðíîé ñëàâîé. Ñ÷èòàåòñÿ, ÷òî ëèäåðû íå äîëæíû ïîâòîðÿòü ÷óæèå èäåè, èõ äåëî — òâîðèòü è èçîáðåòàòü. Èññëåäîâàâ îïûò ìíîãèõ èçâåñòíûõ êîìïàíèé, âêëþ÷àÿ Apple, Wal-Mart, General Electric è Nintendo, àâòîð ïîêàçûâàåò, ÷òî ìíîãèå ëèäåðû ñîâðåìåííîãî áèçíåñà ïîñòðîèëè ñâîé óñïåõ êàê ðàç íà èìèòàöèè, òî åñòü òâîð÷åñêîé ïåðåðàáîòêå è ðàçâèòèè ÷óæèõ èäåé.

Ïåðåéòè ê ÷òåíèþ êíèãè ×èòàòü êíèãó « Èìèòàòîðû. Êàê êîìïàíèè çàèìñòâóþò è ïåðåðàáàòûâàþò ÷óæèå èäåè »

Ïðèìå÷àíèÿ

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2

Adamy, J. 2007. Yum uses McDonald’s as guide in bid to heat up sales. Wall Street Journal, December 13, A21.

3

Teece, D. 1986. Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research Policy 15, 285–305.

4

S. P. Schnaars provides numerous case histories of late entrants winning against pioneers. See Schnaars, S. P. 1994. Managing imitation strategies: How late entrants seize markets from pioneers. New York: Free Press.

5

Connor, C. 2008. Interview with author, October 24.

6

See, for instance, Schnaars, Managing imitation strategies.

7

Mansfield, E., Schwartz, M., and Wagner, S. 1981. Imitation costs and patents: An empirical study. Economic Journal 91 (December), 907–918; Levin, R., et al. 1984. Survey research on R&D appropriability and technological opportunity. Working Paper Part 1: Appropriability. New Haven, CT: Yale University; Burns, G. 1995. A Fruit Loop by any other name… BusinessWeek, June 26, 73–76, as cited in Collins-Dodd, C., and Zaichkowsky, J. L. 1999. National brand responses to brand imitation: Retailers versus other manufacturers. Journal of Product and Brand Management 8, 2, 96–105; Belson, K. 2008. Hertz tosses some car keys into the ring, battling Zipcar. Wall Street Journal, December 17, B7.

8

The Business of Innovation. CNBC. October 5, 2009.

9

The World Bank. 2008. Global economic prospects: Technology diffusion in the developing world. Washington, DC: The World Bank.

10

Agarwal, R., and Gort, M. 2001. First-mover advantage and the speed of competitive entry, 1887–1986. Journal of Law and Economics 44, 1, 161–177 (cite on page 168).

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Nordhaus, W. D. 2004. Schumpeterian profits in the American economy: Theory and measurement. Discussion Paper 1457. New Haven, CT: Cowles Foundation.

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Bryman, Animating the pioneer versus late entrant debate: An historical case study.

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Bessen, J., and Maskin, E. 2000. Sequential innovation, patents and imitation. Working Paper. Cambridge, MA: Department of Economics, MIT; Schwartz, M. A. 1978. The imitation and diffusion of industrial innovations. Ann Arbor: University of Michigan Press; Mansfield, Schwartz, and Wagner, Imitation costs and patents: An empirical study; Levin et al., Survey research on R&D appropriability and technological opportunity.

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Tsai, T., and Johnson, I. 2009. As giants step in, Asustek defends a tiny PC. Wall Street Journal, May 2, B1.

21

Nordhaus, Schumpeterian profits in the American economy: Theory and measurement; Bayus, B. L., Erickson, G., and Jacobson, R. 2003. The financial rewards of new product introductions in the personal computer industry. Management Science 49, 2, p. 198; Mansfield, E., Rapoport, J., Schnee, J., Wagner, S., and Hamburger, M. 1971. Research and innovation in the modern corporation. New York: Norton.

22

Levitt, T. 1966. The management of reverse R&D or how to imitate your competitor’s products before it’s too late. Harvard Business Review, September — October, 33–37; cite on 33.

23

Utterback, J. M. 1994. Mastering the dynamics of innovation. Boston: Harvard Business School Press.

24

Lewis, M., Rai, A., Forquer, D., and Quinter, D. 2007. UPS and HP: Value creation through supply chain partnerships. Case Study 907D02. London: Ivey School of Business; Hout, Thomas M. 2006. HP’s computer business: Can it compete? Case HKU558. Hong Kong: University of Hong Kong, Asia Case Research Center.

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Rollins, Kevin. 2007. The Wal-Mart of High Tech? Interview by Bill Breen. Fast Company. Mansueto Ventures LLC. http://www.fastcompany.com/magazine/88/dell-rollins.html.

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Rockoff, J. D. 2009. Drug firm leaves R&D to others. Wall Street Journal, March 2, B6.

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Nowell, L. 2009. Interview with author, January 12.

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Cloyd, G. 2009. Interview with author, February 4.

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Clark, K. 2008. Interview with author, December 11.

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Cloyd, Interview with author.

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Nowell, Interview with author.

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Nunes, P. F., Mulani, N. P., and Gruzin, T. J. 2007. Leading by imitation. Outlook 1, 1–9.

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Yando, R., Seitz, V., and Zigler, E. 1978. Imitation: A developmental perspective. Hillsdale, NJ: Lawrence Elbaum.

37

Michael Tomasello, as cited in Hurley, S., and Chater, N. 2007. Introduction: The importance of imitation. In Perspectives on imitation: From neuroscience to social science, eds. S. Hurley and N. Chater. Cambridge, MA: MIT.

38

Diamond, J. 2005. Guns, germs and steel. New York: Norton.

39

Ibid., 407.

40

Rosenberg, N. 1976. Perspectives on technology. New York: Cambridge University Press; Rosenberg, N. 1982. Inside the black box: Technology and economics. New York: Cambridge University Press, cited in Schmitz, J. A. 1989. Imitation, entrepreneurship, and long-run growth. Journal of Political Economy 97, 3, 721–739; Pennington, A. Y. 2006. Copy that: In business, imitation is more than a form of flattery. Entrepreneur Magazine, March.

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Mokyr, J. 1990. The lever of riches. Oxford: Oxford University Press, 188, cited in Berg, M. 2002. From imitation to invention: Creating commodities in eighteenth century Britain. Economic History Review LX, 1, 1–30.

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Muckelbauer, J. 2003. Imitation and invention in antiquity: An historical-theoretical revision. Rhetorica 3, 61–88.

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Berg, M. 2002. From imitation to invention: Creating commodities in eighteenth century Britain, The Economic History Review, New Series, 55, 1, 1–30.

44

Ibid.

45

From an abstract of Sargent, W. R. 2008. Send Us No More Dragons: Chinese Porcelains and Decorative Arts for the Western Market. Lecture at Ohio State University, October 3.

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Westney, E. 1987. Imitation andinnovation: The transfer of Western organizational patterns to Meiji Japan. Cambridge: Harvard University Press.

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Tomasello, M., Kruger, A. C., and Ratner, H. H. 1993. Cultural learning. Behavioral Brain Sciences 16, 495–552; Zentall, Imitation: Definitions, evidence, and mechanisms; Hurely, S. 2004. Imitation, media violence, and freedom of speech. Philosophical Studies 117, 165–218; Hurley and Chater, Introduction: The importance of imitation, 1; Byrne, R. W. 2003. Imitation as behavior parsing. Philosophical Transactions: Biological Sciences 358, 1431, 529–536; Zentall, T., and Akins, C. 2001. Imitation in animals: Evidence, function and mechanisms. In Avian visual cognition, ed. R. G. Cook. Comparative Cognition Press [online], 2001, http://www.pigeon.psy.tufts.edu/avc/akins/; Brown, J. H., and Kodric-Brown, A. 1979. Convergence, competition and mimicry in a temperate community of hummingbird-pollinated flowers. Ecology 60, 5, 1022–1035; W. H. L. 1870. Imitation. Bulletin of the Torrey Botanical Club 1, 11, 43.

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Bonner, J. T. 1980. The evolution of cultures in animals. Princeton, NJ: Princeton University Press; Sirot, E. 2001. Mate-choice copying by females: The advantages of a prudent strategy. Journal of Evolutionary Biology 14, 418–423; Losey, G. S., Stanton, F. G., Tlecky, Ò. M., and Tyler, W. L. 1986. Copying others: an evolutionary stable strategy for mate choice: a model. American Naturalist 128, 5, 653–664.

49

Ludlam, T. 2008. Interview with author, May 8.

50

Harley and Chater, Introduction: The importance of imitation; Blackmore, S. 1999. The òåòå machine. Oxford: Oxford University Press; Zentall, Imitation: Definitions, evidence, and mechanisms; Alex the African Grey. 2007. Economist, September 22, 103; Iacoboni, M. 2008. Mirroring people. New York: Farrar, Straus and Giroux.

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Yando, R., Seitz, V., and Zigler, E. Imitation: A developmental perspective; Bandura, A. 1977. Social learning theory. Englewood Cliffs, NJ: Prentice-Hall; for a sociological view, see Goffman, E. 1959. The presentation of self in everyday life. Garden City, NY: Doubleday; Michael Tomasello, as cited in Hurley and Chater, Introduction: The importance of imitation; Iacoboni, Mirroring people; Meltzoff, A., and Moore, M. K. 1994. Imitation, memory and the representation of persons. Infant Behavior and Development 17, 83–99; Wohlschlager, A., Gattis, M., and Bekkering, H. 2003. Action generated and action perception in imitation: An instance of the ideomotor principle. Philosophical Transactions Review Society of London B358, 501–515, cited in Gfallese, V. 2003. The manifold nature of interpersonal relations: The quest for a common mechanism. Philosophical Transactions: Biological Sciences, 358, 1431, 517–528.

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Yando, Seitz, and Zigler, Imitation: A developmental perspective; Byrne, R. W. 2005. Social cognition: imitation, imitation, imitation. Current Biology 15, 13, R4985–00; Whiten, A. 2005. The imitative correspondence problem: Solved or sidestepped? In Perspectives on imitation, eds. Hurley and Chater, 220; Harley and Chater, Introduction: The importance of imitation, 2; Byrne, Imitation as behavior parsing; Rizzolatti, G., and Sinigaglia, C. 2008. Mirrors in the brain: How our minds share actions and emotions. Trans. F. Anderson. Oxford: Oxford University Press.

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Gombrich, E. H. 2002. Art and illusion: A study in the psychology of pictorial representation. New York: Phaidon; Danto, A. C. 1981. The transfiguration of the commonplace: A philosophy of art. Cambridge: Harvard University Press; Olson, E. 1952. The poetic method of Aristotle. In English Institute Essays, ed. A. S. Downer. New York: English Institute, which notes that Aristotle was more appreciative of imitation; Jenkins, I. 1942. Imitation and expression in art. Journal of Aesthetics and Art Criticism 2, 5, 42–52; Harkness, B. 1954. Imitation and theme. Journal of Aesthetics and Art Criticism 12, 4, 499–508; Coomaraswamy, A. K. 1945. Imitation, expression, and participation. Journal of Aesthetics and Art Criticism 3, 11/12, 62–72, cite on 64.

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Child, A. 1952. History as imitation. Philosophical Quarterly 2, 8 (July), 193–207.

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Berg, M. 2002. From imitation to invention: Creating commodities in eighteenth century Britain.

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Galef, B. 2005. Breathing new life into the study of imitation by animals: What and when do chimpanzees imitate? In Perspectives on imitation, eds. Hurley and Chater, 296; Hurley and Chater, Introduction: The importance of imitation; Meltzoff, A. N., and Docety, J. 2003. What imitation tells us about social cognition: A rapprochement between developmental psychology and cognitive neuroscience. Philosophical Transactions: Biological Sciences 358, 1431, 491–500; Byrne, R. W., and Russon, A. E. 1998. Learning by imitation: A hierarchical approach. Behavioral and Brain Science 21, 667–721; Iacoboni, Mirroring people; Byrne, R. W. 2005. Detecting, understanding, and explaining imitation by animals. In Perspectives on imitation, eds. Hurley and Chater, 1–52; Zentall, Imitation: Definitions, evidence, and mechanisms.

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Byrne, Imitation as behavior parsing; Byrne, Social cognition: Imitation, imitation, imitation; Meltzoff, A. N., and Prinz, W., eds., 2002. The imitative mind: Development, evolution, and brain bases. Cambridge: Cambridge University Press; Chaminade, T. J., Grezes, J., and Meltzoff, J. 2002. A PET exploration of neural mechanisms involved in reciprocal imitation. Neurolmage 15, 265–272; Kymissis, E., and Poulson, C. L. 1990. The history of imitation in learning theory; the language acquisition process. Journal of the Experimental Analysis of Behavior 54, 113–127; Hurely, Imitation, media violence, and freedom of speech; Yando, Seitz, and Zigler, Imitation: A developmental perspective.

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Jensen, M. 2000. A theory of the firm: Governance, residual claims, and organizational forms. Cambridge: Harvard University Press.

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Bikchandani, S., Hirschleifer, D., and Welch, I. 1992. A theory of fads, fashion, custom, and cultural change as informational cascades. Journal of Political Economy 100, 5, 992–1026.

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Alchian, A. A. 1977. Economic forces at work. Indianapolis: Liberty Press; Bikchandani, S., Hirschleifer, D., and Welch, I. 1992. A theory of fads, fashion, custom and cultural change as informational cascades. Journal of Political Economy 100, 5, 992–1026; Ê. H. Schlag, Why imitate, and if so, how. Journal of Economic Theory 78, 130–156.

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Kandori, M. G., Mailath, G., and Rob, R. 1993. Learning, mutation, and long run equilibria in games. Econometrica 61, 29–56; Gregoire, P., and Robson, A. 2003. Imitation, group selection, and cooperation. International Game Theory Review 5, 3, 229–247; De Marchi, N., and Van Miegroet, H. J. Ingenuity, preference and the pricing of pictures: The Smith-Reynolds connection. In Economic engagements with art, eds. D. De Marchi and Ñ. C. W. Goodwin. Durham: University of North Carolina Press, 379–412, cited in Berg, From imitation to invention: Creating commodities in eighteenth century Britain.

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Schumpeter, J. 1934. The theory of economic development. Boston: Harvard University Press, 133.

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Rosenberg, N. 1976. Plrspectives on technology. Cambridge, UK: Cambridge University Press.

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Levitt, T. 1966. Innovation and imitation. Harvard Business Review, September — October, 63–70.

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Iacoboni, Mirroring people; Hurley and Chater, Introduction: The importance of imitation.

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Comin, D., and Hobijn, B. 2003. Cross-country technology adoption: Maying the theories face the facts. Federal Reserve Bank of New York Staff Reports no. 169. Washington, DC: Federal Reserve Bank.

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Rosenberg, N., and Steinmueller, W. E. 1988. Why are Americans such poor imitators? Papers and proceedings of the 100th Annual Meeting of the American Economic Association, 229–234.

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Ibid.; Dumaine, B. 1991. Closing the innovation gap. Fortune, December 2, cited in Arayama, Y., and Mourdoukoutas, P. 1999. China against herself: Innovation or imitation in global business? Westport, CT: Quorum.

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Ibid.; Freeman, C. 1965. Research and development in electronic capital goods. National Institute of Economic Review 14 (November), 40–97. Also cited by Usselman, S. W. 1993. IBM and its imitators. Business and Economic History 22, 2, p. 17.

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Diamond, J. 2005 (1997). Guns, germs and steel. New York: Norton; Westney, D. E. 1987. Imitation and innovation: The transfer of Western organizational patterns in Meiji Japan. Cambridge: Harvard University Press.

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Bonabeau, E. 2004. The perils of the imitation age. Harvard Business Review, June, 45–54.

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O’Brien, J. 2008. Interview with author, December 16.

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Diamond, Guns, germs and steel.

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The World Bank. 2008. Global economic prospects 2008: Technology diffusion in the developing world. Washington, DC: The World Bank.

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Diamond, Guns, germs and steel.

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Comin, D., and Hobijn, B. 2003. Cross-country technology adoption: Making the theories face the facts. Staff Report No. 169, Federal Reserve Bank of New York; Yorgaso, D. R. 2007. Research and development activities of US multinational companies. Survey of Current Business, March 2007.

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Zeng, M., and Williamson, P. J. 2007. Dragons at your door: How Chinese companies will disrupt global competition. Boston: Harvard Business School Press.

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Daley, C. 2008. Interview with author, November 18.

94

Hurley and Chater, eds., Perspectives on imitation: From neuroscience to social science.

95

Cowan and Foray, The economics of codification and the diffusion of knowledge.

96

Ibid.

97

Byron, E. 2008. A new odd couple: Google, P&G, swap workers to spur innovation. Wall Street Journal, November 18, 1.

98

Cowan and Foray, The economics of codification and the diffusion of knowledge, 611.

99

Cowan, David, and Foray, The explicit economics of knowledge codification and tacitness.

100

Neisser, The imitation of man by machine. There is a common confusion in the strategy literature between tacit and complex knowledge. Complex knowledge is especially amenable to codification, and in fact its very complexity requires codification as a way to deal with multiple variables and relationships.

101

Ludlam, T. 2008. Interview with author, May 8.

102

Diamond, Guns, germs and steel, 407.

103

Cho, D. S., Kim, D. J., and Rhee, D. K. 1998. Latecomer strategies: Evidence from the semiconductor industry in Japan and Korea. Organization Science 9, 4, 489–505.

104

Agarwal, R., and Gort, M. 2001. First-mover advantage and the speed of competitive entry, 1887–1986. Journal of Law and Economics XLIV, 161–177.

105

Diamond, Guns, germs and steel; Westney, Imitation and innovation: The transfer of Western organizational patterns in Meiji Japan; Cho, Kim, and Rhee. Latecomer strategies; Agarwal and Gort. First-mover advantage and the speed of competitive entry, 1887–1986; Bryman, A. 1997. Animating the pioneer versus late entrant debate: An historical case study. Journal of Management Studies 34, 3, 415–438.

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Collins, H. M. 1974. The TEA set: Tacit knowledge in scientific networks. Science Studies 4, 165–186, cited in Cowan, David, and Foray, The explicit economics of knowledge codification and tacitness.

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2007 Generics Report. 2007. Drug Store News, www.drugstore news.com, February 12.

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All together now. 2008. Economist, July 26.

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Øåíêàð Î. Êèòàé. Âåê XXI. — Êèåâ: Áàëàíñ Áèçíåñ Áóêñ, 2005.

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