Примечания книги: Взлом реальности. Трансформация жизни с помощью лайфхаков - читать онлайн, бесплатно. Автор: Джозеф Майкл Ригл

1

Дословно означает «[количественное] измерение себя». – Прим. пер.

2

Mark Rittman, “3 Hrs Later and Still No Tea. Mandatory Recalibration Caused Wifi Base-Station Reset, Now Port-Scanning Network to Find Where Kettle Is Now,” Twitter, October 11, 2016, https://twitter.com/markrittman/status/785763443185942529; Bonnie Malkin, “English Man Spends 11 Hours Trying to Make Cup of Tea with Wi-Fi Kettle,” The Guardian, October 11, 2016, https://www.theguardian.com/technology/2016/oct/12/english-man-spends-ll-hours-trying-to-make-cup-of-tea-with-wi-fi-kettle

3

Whitson Gordon, “How to Return Nearly Anything without a Receipt,” «Lifehacker» (blog), October 26, 2011, https://«Lifehacker».com/5853626/how-to-return-nearly-anything-without-a-receipt.

4

Мое определение «хакерского этоса» отличается от других известных определений, но по духу соответствует им, например, определению Стивена Леви, которое он дает в книге «Хакеры». Steven Levy, Hackers: Heroes of the Computer Revolution, 25th anniv. ed. (1984; repr., London: Penguin, 2010); Eric Steven Raymond, “How to Become a Hacker,” catb, 2001, http://www.catb.org/esr/faqs/hacker-howto.html; Douglas Thomas, Hacker Culture (Minneapolis: University of Minnesota Press, 2002); Tad Suiter, “Why ‘Hacking?’” in Hacking the Academy: New Approaches to Scholarship and Teaching from Digital Humanities, ed. Daniel J. Cohen and Tom Scheinfeldt (Ann Arbor: University of Michigan Press, 2013), 6–10, https://doi.org/10.3998/dh.12172434.0001.001; Kyle Eschenroeder, “The Pitfalls of Life Hacking Culture,” The Art of Manliness (blog), April 13, 2015, https://www.artofmanliness.com/articles/stop-hacking-your-life/; Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015).

5

Robert Andrews, “GTD: A New Cult for the Info Age,” Wired, July 12, 2005, https://www.wired.com/culture/lifestyle/news/2005/07/68103.

6

Danny O’Brien, “Life Hacks: Tech Secrets of Overprolific Alpha Geeks,” O’Reilly Emerging Technology Conference, February 11, 2004, http://conferences.oreillynet.com/cs/et2004/view/e_sess/4802

7

The commonalities of minimalism and pickup are identified in Thomas, “Life Hacking,” chaps. 2, 4.

8

[*] Richard Florida, The Rise of the Creative Class, 10th anniv. ed. (New York: Basic, 2012), 8–11.

9

Joe Berlinger, Tony Robbins: I Am Not Your Guru (RadicalMedia, 2016), https://www.imdb.com/title/tt5151716/.

10

Коммерциализация – это один из возможных нежелательных вариантов развития, с которыми борется сообщество сторонников концепции «Исчисляемый Я» (Quantified Self). Об угрозах измерений всех возможных параметров в индустрии можно прочитать в статье: Whitney Erin Boesel, «Return of the Quantrepreneurs,» Cyborgology (blog), September 26, 2013, https://thesocietypages.org/cyborgology/2013/09/26/return-of-the-quantrepreneurs/; см. также: “soft resistance” in Dawn Nafus and Jamie Sherman, “This One Does Not Go Up to 11: The Quantified Self Movement as an Alternative Big Data Practice,” International Journal of Communication, no. 8 (2014), http://ijoc.org/index.php/ijoc/article/viewFile/2170/1157.

11

Laura Vanderkam, “The Paperback Quest for Joy,” City Journal, 2012, https://www.city-journal.org/2012/22_4_self-help-books.html.

12

Steven Starker, Oracle at the Supermarket: The American Preoccupation with Self-Help Books (New Brunswick, NJ: Transaction, 2002), 38.

13

Rebecca Mead, “Better, Faster, Stronger,” New Yorker, September 5, 2011, https://www.newyorker.com/magazine/2011/09/05/better-faster-stronger.

14

William B. Irvine, A Guide to the Good Life: The Ancient Art of Stoic Joy (Oxford: Oxford University Press, 2009), 226.

15

Starker, Oracle at the Supermarket, 170, 7–8.

16

Boris Kachka, “The Power of Positive Publishing: How Self-Help Publishing Ate America,” New York, January 6, 2013, http://nymag.com/health/self-help/2013/self-help-book-publishing/.

17

Steve Salerno, Sham: How the Self-Help Movement Made America Helpless (New York: Crown, 2005).

18

Paul Buchheit, “Applied Philosophy, a. k. a. ‘Hacking,’” October 13, 2009, http://paulbuchheit.blogspot.com/2009/10/applied-philosophy-aka-hacking.html; on Buchheit and life hacking, see Thomas, “Life Hacking,” 44.

19

Starker, Oracle at the Supermarket, 2.

20

Buchheit, “Applied Philosophy.”

21

Whitson Gordon, “Welcome to «Lifehacker»’s Sixth Annual Evil Week,” Life-hacker (blog), October 26, 2015, https://«Lifehacker».com/welcome-to-«Lifehacker»s-sixth-annual-evil-week-1738276927.

22

Rámy Inocencio, “U. S. Programmer Outsources Own Job to China, Surfs Cat Videos,” CNN.com, January 17, 2013, https://edition.cnn.com/2013/01/17/business/us-outsource-job-china

23

Margaret Olivia Little, “Cosmetic Surgery, Suspect Norms, and the Ethics of Complicity,” in Enhancing Human Traits: Ethical and Social Implications, ed. Erik Parens (Washington, DC: Georgetown University Press, 1998), 162–176; Carl Elliott, Better Than Well: American Medicine Meets the American Dream (New York: Norton, 2003), 190–196.

24

Sara M. Watson, “Toward a Constructive Technology Criticism,” Columbia Journalism Review, October 4, 2016, 3, 69, https://www.cjr.org/tow_center_reports/constructive_technology_criticism.php.

25

Elliott, Better Than Well, 190–196; Gina Neff and Dawn Nafus, Self-Tracking (Cambridge, MA: MIT Press, 2016), 39.

26

John Walker, “Introduction,” in The Hacker’s Diet, 2005, http://www.fourmilab.ch/hackdiet/e4/introduction.html.

27

Boris Kachka, “The Power of Positive Publishing: How Self-Help Publishing Ate America,” New York, January 6, 2013, http://nymag.com/health/self-help/2013/self-help-book-publishing/.

28

Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015), 81.

29

Danny O’Brien, “Life Hacks: Tech Secrets of Overprolific Alpha Geeks,” O’Reilly Emerging Technology Conference 2004, February 11, 2004, http://conferences.oreillynet.com/cs/et2004/view/e_sess/4802.

30

Gina Trapani and Danny O’Brien, “Interview: Father of ‘Life Hacks’ Danny O’Brien,” «Lifehacker» (blog), March 17, 2005, https://«Lifehacker».com/036370/interview-father-of-life-hacks-danny-obrien.

31

Steven Levy, Hackers: Heroes of the Computer Revolution, 25th anniv. ed. (1984; repr., London: Penguin, 2010), 8.

32

Peter R. Samson, “This Is the First TMRC Dictionary, Which I Wrote in June, 1959,” gricer.com, June 26, 1959, http://www.gricer.com/tmrc/dictionaryl959.html.

33

“Authorpreneurship,” Economist, February 14, 2015, https://www.economist.com/news/business/21643124-succeed-these-days-authors-must-be-more-businesslike-ever-authorpreneurship; the characterization of digital minimalists as authorpreneurs was hrst made by Thomas, “Life Hacking,” 94.

34

Cory Doctorow, “Download Makers for Free,” Craphound (blog), October 1, 2009, https://craphound.com/makers/download/; Cory Doctorow, Down and Out in the Magic Kingdom (New York: Tor, 2003), https://craphound.com/down/Cory_Docto row_-_Down_and_Out_in_the_Magic_Kingdom.pdf.

35

Merlin Mann, “Independent Writer, Speaker, and Broadcaster,” March 8, 2016, http://www.merlinmann.com/; Merlin Mann, “Merlin’s Bio,” 2015, https://web.archive.org/web/20170316005949/www.merlinmann.com/bio/.

36

Cory Doctorow and Danny O’Brien, “Life Hacks: Tech Secrets of Overprolihc Alpha Geeks,” Craphound (blog), February 11, 2004, https://www.craphound.com/lifehacksetcon04.txt; Merlin Mann, “Getting Started with ‘Getting Things Done,’” 43 Folders (blog), September 8, 2004, http://www.43folders.com/2004/09/08/getting-started-with-getting-things-done.

37

David Allen, Getting Things Done: The Art of Stress-Free Productivity (New York: Penguin, 2001), 85–86, 3; David Allen, цитируется по: Robert Andrews, “A New Cult for the Info Age,” Wired, July 12, 2005, https://www.wired.com/culture/lifestyle/news/2005/07/68103.

38

David McCandless, “Technology: Fitter, Happier, More Productive: Thanks to David Allen’s Cult Time-Management Credo,” The Guardian, October 20, 2005, https://www.theguardian.com/technology/2005/oct/20/guardianweeklytechnologysection; Mann, “Getting Started with ‘Getting Things Done.’”

39

Merlin Mann, “Four Years,” 43 Folders (blog), September 8, 2008, http://www.43folders.com/2008/09/08/four-years.

40

Danny O’Brien and Joey Daoud, “Interview with Danny O’Brien,” in You 2.0 – A Documentary on Life Hacking, ed. Joey Daoud (Coffee and Celluloid Productions, 2010), https://web.archive.Org/web/20171224145027/http:/www.lifehackingmovie.com/; Danny O’Brien, “Danny O’Brien,” Electronic Frontier Foundation, April 8, 2014, https://www.eff.org/about/staff/danny-obrien-0.

41

Merlin Mann, “43 Folders: Time, Attention, and Creative Work,” 43 Folders (blog), September 10, 2008, http://www.43folders.com/2008/09/10/time-attention-creative-work; Merlin Mann, “Better,” September 3, 2008, http://www.merlinmann.com/better/.

42

Merlin Mann and Joey Daoud, “Interview with Merlin Mann,” in You 2.0 – A Documentary on Life Hacking, ed. Joey Daoud (Coffee and Celluloid Productions, 2010), https://web.archive.Org/web/20171224145027/http:/www.lifehackingmovie.com/.

43

Gina Trapani, “So Long, and Thanks for All the Fish,” «Lifehacker» (blog), January 16, 2009, https://«Lifehacker».com/5132674/so-long-and-thanks-for-all-the-fish; Gina Trapani, email to author, November 17, 2017.

44

Gina Trapani, «Lifehacker»: 88 Tech Tricks to Turbocharge Your Day (Chichester, UK: Wiley, 2006); Gina Trapani, Upgrade Your Life: The «Lifehacker» Guide to Working Smarter, Faster, Better (Hoboken, NJ: Wiley Technology, 2008); Adam Pash and Gina Trapani, Life Hacker, 3rd ed. (Indianapolis: Wiley, 2011), xxiii.

45

Gina Trapani and Joey Daoud, “Interview with Gina Trapani,” in You 2.0 – A Documentary on Life Hacking, ed. Joey Daoud (Coffee and Celluloid Productions, 2010), https://web.archive.Org/web/20171224145027/http:/www.lifehackingmovie.com/.

46

There is not yet consensus as to whether systematic and intuitive styles are two poles of a single dimension or whether a person can be both highly systematic and intuitive. Christopher Allinson and John Hayes, The Cognitive Style Index: Technical Manual and User Guide (London: Pearson Education, 2012), 2.

47

Lilách Sagiv et al., “Not All Great Minds Think Alike: Systematic and Intuitive Cognitive Styles,” Journal of Personality 82, no. 5 (October 21, 2013): 414, https://doi.org/10.1111/)opy.l2071; Sarah Moore, Donncha O’Maidin, and Annette McElhgott, “Cognitive Styles among Computer Systems Students: Preliminary Findings,” Journal of Computing in Higher Education 14, no. 2 (Spring 2002): 54, https://doi.org/10.1007/BF02940938; Michael Bachmann, “The Risk Propensity and Rationality of Computer Hackers,” International Journal of Cyber Criminology 4 (2010): 652, http://www.cybercrimejournal.com/michaelbacchmaan2010ijcc.pdf.

48

Brian Christian and Tom Griffiths, Algorithms to Live By: The Computer Science of Human Decisions (New York: Holt, 2016), 5.

49

Steve Silberman, “The Geek Syndrome,” Wired, August 30, 1993, https://www.whed.com/2001/12/aspergers/; Simon Baron-Cohen, The Essential Difference: The Truth about the Male and Female Brain (New York: Basic, 2003); Simon Baron-Cohen, “The Hyper-systemizing, Assortative Mating Theory of Autism,” Progress in Neuro-Psychophannacology and Biological Psychiatry 30, no. 5 (July 2006), https://doi.org/10.1016/jpnpbp.2006.01.010; for a critique of Baron-Cohen, see Cordelia Fine, Delusions of Gender: How Our Minds, Society, and Neurosexism Create Difference (New York: Norton, 2010).

50

Steve Silberman, NeuroTribes: The Legacy of Autism and the Future of Neurodiversity (New York: Avery, 2016).

51

Trapani and Daoud, “Interview with Gina Trapani.”

52

Tim Ferriss, “Bio,” 4-Hour Workweek (blog), March 16, 2016, https://fourhourworkweek.com/about/.

53

Jerry Guo, “Tim Ferriss’s Latest Book Wows,” Newsweek, January 4, 2011, http://www.newsweek.com/4-hour-body-tim-ferrisss-latest-book-wows-66817.

54

Stephanie Rosenbloom, “Tim Ferriss, the 4-Hour Gum,” New York Times, March 25, 2011, https://www.nytimes.com/2011/03/27/fashion/27Fems.html; emphasis added.

55

Tim Ferriss, The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich (2007; repr., New York: Crown, 2009), 128.

56

M. J. Kim in Rebecca Mead, “Better, Faster, Stronger,” New Yorker, September 5, 2011, https://www.newyorker.com/magazine/2011/09/05/better-faster-stronger.

57

Tynan, “My Friends and I Bought an Island,” Tynan (blog), September 16, 2013, http://tynan.com/island; Adrian Chen, “Tech Geeks Celebrate after Famous Pickup Artist Buys a Private Island,” Gawker (blog), September 17, 2013, http://gawker.com/tech-geeks-celebrate-after-famous-pickup-artist-buys-a-1333855628.

58

Tynan, “7 Goals for 2006,” Tynan (blog), January 2, 2006, http://tynan.com/goals-for-2006.

59

Neil Strauss, The Game: Penetrating the Secret Society of Pickup Artists (New York: ReganBooks, 2005).

60

Tynan, The Tiniest Mansion: How to Live in Luxury on the Side of the Road (Seattle, WA: Amazon Digital Services, 2012); Tynan, “About,” Tynan (blog), September 8, 2013, http://tynan.com/aboul.

61

Tynan and Maneesh Sethi, “How Tynan Became a Pickup Artist, Made Earrings Out of Human Bone, and Lives in an RV,” Hack the System (blog), April 11, 2012, 00:19:00.

62

Tynan, “If It’s Too Good to Be True …,” Tynan (blog), August 4, 2008, http://tynan.com/if-its-too-good-to-be-true.

63

Tynan, “The Benefit of Automating Everything,” Tynan (blog), April 7, 2017, http://tynan.com/automateit.

64

Stephen J. Dubner and Tim Ferriss, “How to Be Tim Ferriss,” Freakonomics, May 18, 2016, http://freakonomics.com/podcast/tim-ferriss/.

65

Tim Ferriss, цитируется по: Sanjiv Bhattacharya, “Timothy Ferriss: The Time Management Master,” Telegraph, December 2, 2013, https://www.telegraph.co.uk/culture/9791532/Timothy-Ferriss-the-time-management-master.html.

66

Penelope Tmnk, “5 Time Management Tricks I Learned from Years of Hating Tim Ferriss,” Penelope Trunk Careers (blog), January 8, 2009, http://blog.penelopetrunk.com/2009/01/08/5-time-management-tricks-i-learned-from-years-of-hating-tim-ferriss/.

67

David Z. Morris, “Tim Ferriss and the Ideology of Achievement,” Minds Like Knives (blog), January 24, 2011, http://mindslikeknives.blogspot.com/2011/01/against-greatness-tim-ferriss-and.html; for life hackers’ fondness for Franklin, see Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015), 31–32.

68

E. P. Thompson, “Time, Work-Discipline and Industrial Capitalism,” libcom.org, 2008, 8, 2, https://libcom.org/library/time-work-discipline-industrial-capitalism-e-p-thompson; also see Tracey Potts, “Life Hacking and Everyday Rhythm,” in Geographies of Rhythm: Nature, Place, Mobilities and Bodies, ed. Tim Edensor (Burlington, VT: Agate, 2010); Judy Wajcman, Pressed for Time: The Acceleration of Life in Digital Capitalism (Chicago: University of Chicago Press, 2014), 40–41.

69

Frank B. Gilbreth Jr. and Ernestine Gilbreth Carey, Cheaper by the Dozen (New York: Perennial Classics, 2002); Frank B. Gilbreth Jr. and Ernestine Gilbreth Carey, Belles on Their Toes (New York: HarperCollins, 2003).

70

Nikil Saval, “The Secret History of Life-Hacking,” Pacific Standard, April 22, 2014, https://psmag.com/business-economics/the-secret-history-of-life-hacking-self-optimization-78748.

71

Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business (New York: Random House, 2016), Kindle.

72

Phoebe Moore and Andrew Robinson, “The Quantified Self: What Counts in the Neoliberal Workplace,” New Media & Society 18, no. 11: 2774–2792, https://doi.org/10.1177/1461444815604328; Melissa Gregg, “Getting Things Done: Productivity, Self-Management, and the Order of Things,” in Networked Affect, ed. Ken Hfflis, Susanna Paasonen, and Michael Petit (Cambridge, MA: MIT Press, 2015), 187–202; Laurie Penny, “Life-Hacks of the Poor and Aimless,” The Baffer, July 8, 2016, http://thebaffler.com/latest/laurie-penny-self-care.

73

Tim Ferriss and Kevin Rose, “Kevin Rose and Tim Ferriss Discuss Angel Investing and Naming Companies,” 4-Hour Work Week (blog), March 31, 2009, https://fourhourworkweek.com/2009/03/31/kevin-rose-and-tim-ferriss-discuss-naming-companies-angel-investing/.

74

Tim Ferriss, The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich (New York: Crown, 2007), 67–68, 73.

75

Stephen Covey, The 7 Habits of Highly Effective People: Restoring the Character Ethic (New York: Simon & Schuster, 1989), 161.

76

Richard Koch, The 80/20 Principle: The Secret of Achieving More with Less (1999; repr., New York: Doubleday, 2008).

77

Alan Lakein, How to Get Control of Your Time and Your Life (New York: Wyden, 1973), 2.

78

Lakein, How to Get Control of Your Time and Your Life, 6–7.

79

Lakein, How to Get Control of Your Time and Your Life, chap. 21.

80

Stephen Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (New York: Simon & Schuster, 2013), 180.

81

David Allen, Getting Things Done: The Art of Stress-Free Productivity (New York: Penguin Books, 2001), 17.

82

Roy F. Baumeister and John Tierney, Willpower: Rediscovering the Greatest Human Strength (New York: Penguin, 2011), 80–82.

83

Nathan Ensmenger, Personal Kanban: Mapping Work, Navigating Life (Seattle, WA: Modus Cooperandi, 2011), 22.

84

Alex Cavoulacos, “Why You Never Finish Your To-Do Lists at Work (and How to Change That),” The Muse, August 4, 2015, https://www.themuse.com/advice/why-you-never-fmish-your-todo-lists-at-work-and-how-to-change-that.

85

Nancy Kress, Beggars in Spain (New York: HarperCollins, 2009), Kindle.

86

Tim Ferriss, The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman (New York: Crown Archetype, 2010), chap. 7.

87

Jonathan Crary, 24/7: Late Capitalism and the Ends of Sleep (New York: Verso, 2013), 9, 17, https://twenty-four-seven.wikispaces.com/file/view/Late-Capitalism-and-the-Ends-of-Sleep-Jonathan-Crary.pdf; см. также: Evgeny Morozov, “Lifehacking Is Just Another Way to Make Us Work More,” Slate, July 29, 2013, http://www.slate.com/articles/technology/future_tense/2013/07/lifehackingL_isjust_another_way_to_make_usjwork_more.html.

88

Maneesh Sethi, “Maneesh Sethi-4HWW Success as a Digital Nomad,” YouTube, December 26, 2009, https://youtu.be/lmerERlzVFg.

89

Tim Ferriss, “Cold Remedy: 18 Real-World Lifestyle Design Case Studies (Now It’s Your Turn),” 4-Hour Workweek (blog), December 31, 2009, https://fourhourworkweek.com/2009/12/31/cold-remedy-15-real-world-lifestyle-design-case-studies-now-its-your-turn/; Maneesh Sethi, “Maneesh Does Pushups,” Tumblr, 2009, http://maneeshdoespushups.tumblr.com/.

90

Steve Haruch, “Why Corporate Executives Talk About ‘Opening Their Kimonos,’” NPR, November 2, 2014, https://www.npr.org/sections/codeswitch/2014/ll/02/360479744/why-corporate-executives-talk-about-opening-their-kimonos.

91

Maneesh Sethi, “4HWW Submission – ManesshSethi.com,” YouTube, May 1, 2011, https://youtu.be/8Gn9gH4T2hU; Maneesh Sethi, “The Sex Scandal Technique: How to Achieve Any Goal, Instantly (and Party with Tim Ferriss),” Scott H. Young (blog), February 2012, https://www.scotthyoung.com/blog/2012/02/06/sex-scandal-technique/.

92

Ramit Sethi, I Will Teach You to Be Rich (New York: Workman, 2009).

93

Maneesh Sethi, “About,” Hack the System (blog), December 13, 2012, http://hackthesystem.com/about/.

94

Maneesh Sethi and Trevor Cates, “Break Bad Habits with Maneesh Sethi,” The Spa Dr. Secrets to Smart, Sexy, Strong (blog), December 2, 2014, http://drtrevorcates.com/break-bad-habits-maneesh-sethi/; Maneesh Sethi, “Pavlok Breaks Bad Habits,” Indi-egogo, November 30, 2014, https://www.indiegogo.com/projects/pavlok-breaks-bad-habits#/; Maneesh Sethi, “Why Is Pavlok Better Than a Rubber Band?” Pavlok (blog), August 8, 2016, https://pavlok.com/blog/why-is-pavlok-better-than-a-rubber-band/.

95

Sethi, «The Sex Scandal Technique.”

96

Micki McGee, Self-Help, Inc.: Makeover Culture in American Life (Oxford: Oxford University Press, 2005), 173; Jana Costas and Christopher Grey, “Outsourcing Your Life: Exploitation and Exploration in The 4-Hour Workweek,’” in Managing “Human Resources” by Exploiting and Exploring People’s Potentials, ed. Mikael Holmqvist and André Spicer (Bingley, UK: Emerald Group), 223, https://doi.org/10.1108/s0733–558x(2013)0000037012; Melissa Gregg, Work’s Intimacy (Malden, MA: Polity, 2011), 170.

97

Tim Ferriss, цитируется по: Rebecca Mead, “Better, Faster, Stronger,” New Yorker, September 5, 2011, https://www.newyorker.com/magazine/2011/09/05/better-faster-stronger.

98

Sarah Grey, “Between a Boss and a Hard Place: Why More Women Are Freelancing,” Bitch, August 2, 2016, https://www.bitchmedia.org/article/between-boss-and-hard-place-why-more-women-are-freelancing; Brooke Erin Duffy, “We’re Not Ah Entrepreneurs,” Points: Data & Society (blog), November 17, 2016, https://points.datasociety.net/were-not-all-entrepreneurs-pew-data-reveals-yawning-gaps-in-platform-economy-c53decf864b0; Siddharth Suri and Mary L. Gray, “Spike in Online Gig Work,” Points, November 17, 2016, https://points.datasociety.net/spike-in-online-gig-work-c2e316016620.

99

Peter Thiel, “Two Years. $100,000. Some Ideas Just Can’t Wait,” The Thiel Fellowship, 2010, http://thielfellowship.org/; for Silicon Valley’s narrow vision and blindness, see “Boys of Mountain View,” in Nicholas Carr, Utopia Is Creepy and Other Provocations (New York: Norton, 2016), 279–285; for life hacking’s being “blind to larger structures,” see Thomas, “Life Hacking,” 94, 145; for critiques of Silicon Valley personalities, see Noam Cohen, The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball (New York: New Press, 2017).

100

Heidi Waterhouse, “Life-Hacking and Personal Time Management for the Rest of Us,” YouTube, March 8, 2015, 13:13, https://youtu.be/gKAQtnbQl-U.

101

McGee, Self-Help, Inc., 17, 12, 173; Gregg, “Getting Things Done,” 187–189; Moore and Robinson, “The Quantified Self,” 4.

102

Alice Marwick, Status Update: Celebrity, Publicity, and Branding in the Social Media Age (New Haven, CT: Yale University Press, 2013), 180–183.

103

Steven Levy, Hackers: Heroes of the Computer Revolution (1984; repr., London: Penguin, 2001); Pekka Himanen, The Hacker Ethic and the Spirit of the Information Age (New York: Random House, 2001); E. Gabriella Coleman, Coding Freedom: The Ethics and Aesthetics of Hacking (Princeton, NT: Princeton University Press, 2013), https://gabriellacoleman.org/Coleman-Coding-Freedom.pdf.

104

Tim Ferriss, “Mail Your Child to Sri Lanka or Hire Indian Pimps: Extreme Personal Outsourcing,” 4-Hour Workweek (blog), July 24, 2007, https://fourhourworkweek.com/2007/07/24/mail-your-child-to-sri-lanka-or-hire-indian-pimps-extreme-personal-outsourcing/.

105

Kress, Beggars in Spain, loc. 462 of 6855, Kindle.

106

Kress, Beggars in Spain, loc. 1002 of 6855, Kindle.

107

Kress, Beggars in Spain, loc. 3789 of 6855, Kindle; Ursula K. Le Guin, The Dispossessed: An Ambiguous Utopia (New York: Harper & Row, 1974).

108

Joseph Reagle, “’Free as in Sexist?’: Free Culture and the Gender Gap,” First Monday 18, no. 1 (January 2013), http://reagle.org/joseph/2012/fas/free-as-in-sexist.html.

109

Paul Graham, Hackers & Painters: Big Ideas from the Computer Age (Cambridge, MA: O’Reilly, 2010), 118–120; Paul Graham, “Economic Inequality,” PaulGraham.com, January 6, 2016, http://www.paulgraham.com/ineq.html.

110

Shigehiro Oishi, Selin Kesebir, and Ed Diener, “Income Inequality and Happiness,” Psychological Science 22, no. 9 (August 12, 2011): 1095–1100, http://www.factorhappiness.at/downloads/quellen/S13_Oishi.pdf.

111

Graham, Hackers & Painters, 50.

112

Nick Winter, The Motivation Hacker (self-published, 2013), 3–6, Kindle, http://www.nickwinter.net/the-motivation-hacker.

113

Piers Steel, The Procrastination Equation: How to Stop Putting Things Off and Start Getting Stuff Done (New York: Harper, 2011); lukeprog, “How to Beat Procrastination,” LessWrong (blog), February 5, 2011, https://lesswrong.com/lw/3w3/how_to_beat_procrastination/.

114

Nick Winter, интервью с автором, July 7, 2015.

115

По-другому акрасия, от др. – греч. ἀκρασία – «слабоволие, несдержанность». – Прим. пер.

116

Thomas C. Schelling, “Egonomics, or the Art of Self-Management”, American Economic Review 68, no. 2 (May 1978): 290.

117

Stephen Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (New York: Simon & Schuster, 2013), 159.

118

Roy F. Baumeister and John Tierney, Willpower: Rediscovering the Greatest Human Strength (New York: Penguin, 2011), 51.

119

Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (New York: Random House, 2012), 17; Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business (New York: Random House, 2016), loc. 1890, Kindle.

120

Angela Duckworth, Grit: The Power of Passion and Perseverance (New York: Scribner, 2016); Angela Duckworth, “Grit: The Power of Passion and Perseverance,” YouTube, May 9, 2013, https://www.youtube.com/watch?v=H14bBuluwB8.

121

Nir Eyal with Ryan Hoover, Hooked: How to Build Habit-Forming Products (New York: Portfolio/Penguin, 2014).

122

Winter, The Motivation Hacker, 76.

123

Nick Winter, “The 120-Hour Workweek Epic Coding Time-Lapse,” November 2013, http://blog.nickwinter.net/the-120-hour-workweek-epic-coding-time-lapse.

124

Wisdom, “Comment,” November 2013, http://blog.nickwinter.net/uid/84714.

125

Melanie Pinola, «Work Smarter and More Easily by ‘Sharpening Your Axe,’” «Lifehacker» (blog), June 21, 2011, https://«Lifehacker».com/5814019/work-smarter-and-more-easily-by-sharpening-your-axe.

126

43 Folders (blog), “Productivity PrOn,” 43FoldersWiki, March 21, 2005, http://wiki.43folders.com/?oldid=769.

127

Merlin Mann, “43 Folders: Time, Attention, and Creative Work,” 43 Folders (blog), September 10, 2008, http://www.43folders.com/2008/09/10/time-attention-creative-work; Merlin Mann, “Better,” September 3, 2008, http://www.merlinmann.com/better/; Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015), 76.

128

Heidi Waterhouse, “Life-Hacking and Personal Time Management for the Rest of Us,” March 8, 2015, https://youtu.be/gKAQtnbQl-U.

129

Randall Munroe, “Is It Worth the Time?” XKCD, April 30, 2013, https://xkcd.com/1205/.

130

Mihir Patkar, “The Best Body Hacks to Boost Your Productivity at Work,” «Lifehacker» (blog), September 2, 2014, https://«Lifehacker».com/the-best-body-hacks-to-boost-your-productivity-at-work-1629589572.

131

John Bohannon, “I Fooled Millions into Thinking Chocolate Helps Weight Loss. Here’s How,” Gizmodo (blog), May 27, 2015, https://io9.gizmodo.com/i-fooled-millions-into-thinking-chocolate-helps-weight-1707251800.

132

Open Science Collaboration, “Estimating the Reproducibility of Psychological Science,” Science 349, no. 6251 (August 28, 2015), https://doi.org/10.1126/science.aac4716; Benedict Carey, “Many Psychology Findings Not as Strong as Claimed, Study Says,” New York Times, August 27, 2015, https://www.nytimes.com/2015/08/28/science/many-social-science-findings-not-as-strong-as-claimed-study-says.html; Ulrich Schimmack, “Replicability Report No. 1: Is Ego-Depletion a Replicable Effect?” Replicability-Index (blog), April 18, 2016, https://replicationindex.wordpress.com/2016/04/18/is-replicability-report-ego-depletionreplicability-report-of-165-ego-depletion-articles/.

133

“The Downside of ‘Grit’ (Commentary),” Alfie Kohn, April 6, 2014, https://www.alfiekohn.org/article/downside-grit/; James Coyne, “Do Positive Fantasies Prevent Dieters from Losing Weight?” PLOS Blogs: Mind the Brain (blog), September 16, 2015, http://blogs.plos.org/mindthebrain/2015/09/16/do-positive-fantasies-prevent-dieters-from-losing-weight/; James Coyne, “Promoting a Positive Psychology Self-Help Book with a Wikipedia Entry,” PLOS Blogs: Mind the Brain (blog), September 23, 2015, http://blogs.plos.org/mindthebrain/2015/09/23/promoting-a-positive-psychology-self-help-book-with-a-wikipedia-entry/; Daniel Engber, “Angela Duckworth Says Grit Is the Key to Success in Work and Life: Is This a Bold New Idea or the Latest Self-Help Fad?” Slate, May 8, 2016, http://www.slate.com/articles/health_and_science/cover_story/2016/05/angela_duckworth_says_grit_is_the_key_to_success_in_work_and_life_is_this.html.

134

Amy Cuddy, “Your Body Language Shapes Who You Are,” TED.com, June 15, 2012, https://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.

135

Dana Carney, “My Position on ‘Power Poses ‘”University of California at Berkeley, September 2016, http://faculty.haas.berkeley.edu/dana_carney/pdf_My%20position%20on%20power%20poses.pdf; Amy Cuddy, “Amy Cuddy’s Response to Power-Posing Critiques,” Science of Us (blog), September 30, 2016, http://www.thecut.com/2016/09/read-amy-cuddys-response-to-power-posing-critiques.html; Susan Dominus, “When the Revolution Came for Amy Cuddy, “New York Times, October 18, 2017, https://www.nytimes.com/2017/10/18/magazine/when-the-revolution-came-for-amy-cuddy.html.

136

Will Stephen, “How to Sound Smart in Your TEDx Talk,” TEDx, January 15, 2015, https://youtu.be/8S0FDjFBj8o.

137

Benjamin Bratton, “We Need to Talk about TED,” Guardian, December 30, 2013, https://www.theguardian.com/commentisfree/2013/dec/30/we-need-to-talk-about-ted; Houman Harouni, “The Sound of TED: A Case for Distaste,” American Reader, March 2014, http://theamericanreader.com/the-sound-of-ted-a-case-for-distaste/; Chris

138

Ранее он так и назывался HabitRPG, что в переводе с английского означает «Привычка через ролевую игру». – Прим. пер.

139

Rebecca Mead, “Better, Faster, Stronger,” New Yorker, September 5, 2011, https://www.newyorker.com/magazine/2011/09/05/better-faster-stronger; Sanjiv Bhattacharya, “Timothy Ferriss: The Time Management Master,” Telegraph, December 2, 2013, https://www.telegraph.co.uk/culture/9791532/Timothy-Femss-the-time-management-master.html.

140

“Meet the Beeminder Team,” Beeminder, April 1, 2014, https://www.beeminder.com/aboutus.

141

A. J. Jacobs and Noah Chamey, “A. J. Jacobs: How I Write,” The Daily Beast (blog), May 29, 2013, https://www.thedailybeast.com/articles/2013/05/29/a-j-jacobs-how-i-write.html.

142

“Beeminder FAQ,” Beeminder, March 15, 2015, https://www.beeminder.com/ faq; Dreeves, “The Road Dial and the Akrasia Horizon,” Beeminder (blog), August 31, 2011, https://blog.beeminder.com/dial/; Bethany Soule and Danny Reeves, email to author, November 7, 2017.

143

Sean Fellows, интервью с автором, July 13, 2015.

144

Winter, The Motivation Hacker, 77.

145

Winter, интервью с автором.

146

Winter, The Motivation Hacker, 40.

147

“Beeminder FAQ”; emphasis in original.

148

Nancy K. Innis, “Tolman and Tryon: Early Research on the Inheritance of the Ability to Learn,” American Psychologist 47, no. 2 (1992): 190–197, http://emilkirke-gaard.dk/en/wp-content/uploads/Tolman-and-Tryon-Early-research-on-the-inheritance-of-the-ability-to-learn.pdf.

149

Robert Rosenthal and Kermit L. Fode, “The Effect of Experimenter Bias on the Performance of the Albino Rat,” Behavioral Science 8, no. 3 (1963): 183–189, https://doi.org/10.1002/bs.3830080302.

150

Micki McGee, Self-Help, Inc.: Makeover Culture in American Life (Oxford: Oxford University Press, 2005), 12, 17.

151

Thomas, “Life Hacking,” 46, 210.

152

Melissa Gregg, Work’s Intimacy (Malden, MA: Polity, 2011), 2; Phoebe Moore and Andrew Robinson, “The Quantified Self: What Counts in the Neoliberal Workplace,” New Media & Society 18, no. 11: 2775, https://doi.org/10.1177/1461444815604328.

153

Winter, интервью с автором.

154

Tynan, Life Nomadic (Seattle, WA: Amazon Digital Services, 2010), loc. 56 of 2058, Kindle.

155

Tynan, The Tiniest Mansion: How to Live in Luxury on the Side of the Road (Seattle, WA: Amazon Digital Services, 2012), loc. 552 of 678, Kindle.

156

Tynan, Life Nomadic, loc. 690 of 2058.

157

От англ. «gear-list» – «полный список снаряжения». – Прим. пер.

158

Tynan, Life Nomadic, loc. 700 of 2058.

159

Henry David Thoreau, Walden, and on the Duty of Civil Disobedience (1854; repr., Project Gutenberg, 1995), http://www.gutenberg.org/files/205/205-h/205-h.htm.

160

Fred Turner, From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism (Chicago: University of Chicago Press, 2006).

161

Stewart Brand, “The Purpose,” Whole Earth Catalog, 1968, http://www.wholeearth.com/issue/1010/article/196/the.purpose.of.the.whole.earth.catalog.

162

Stewart Brand, “Introduction to Whole Earth Software Catalog,” Whole Earth Software Catalog, 1984, http://www.wholeearth.com/issue/1230/article/283/introduction.to.whole.earth.software.catalog.

163

Stewart Brand, “We Owe It All to the Hippies,” Time 145, no. 12 (Spring 1995), http://members.aye.net/~hippie/hippie/special_.htm; см. также: Theodore Roszak, From Satori to Silicon Valley: San Francisco and the American Counterculture (San Francisco: Don’t Call It Frisco Press, 1986).

164

Richard Barbrook and Andy Cameron, “The Californian Ideology,” Imaginary Futures, April 17, 2004, http://www.imaginaryfutures.net/2007/04/17/the-califomian-ideology-2.

165

Kevin Kelly, “Amish Hackers,” The Technium (blog), February 10, 2009, http://kk.org/thetechnium/amish-hackers-a/.

166

Kevin Kelly, “Cool Tools,” Cool Tools (blog), January 30, 2013, http://kk.org/cooltools/.

167

Kevin Kelly, “Lifehacking, the Whole Earth Catalog Archive,” KK (blog), 2015, http://kk.org/ct2/lifehacking-the-whole-earth-ca/; Kevin Kelly, “Over the Long Term, the Future Is Decided by Optimists,” Twitter, April 25, 2014, https://twitter.com/kevin2kelly/status/459723553642778624.

168

Turner, From Counterculture to Cyberculture, 97.

169

Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015), 22, 61, 93–94, 116; for parallels with feminine-inflected labor in social media, see Brooke Erin Duffy, (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work (New Haven, CT: Yale University Press, 2017).

170

Danny Heitman, “Thoreau, the First Declutterer,” New York Times, July 4, 2015, https://www.nytimes.com/2015/07/04/opinion/thoreau-the-hrst-declutterer.html; Ephrat Livni, “Henry David Thoreau Was the Original Hipster Minimalist,” Quartz, January 13, 2017, https://qz.com/884130/henry-david-thoreau-was-the-original-hipster-minimalist/; Thomas, “Life Hacking,” 124.

171

Kathryn Schulz, “Why Do We Love Henry David Thoreau?” New Yorker, October 19, 2015, https://www.newyorker.com/magazine/2015/10/19/pond-scum; for a critique of Thoreau’s opinion of the worker’s shanty, see Lisa Goff, Shantytown, USA (Cambridge, MA: Harvard University Press, 2016), 11.

172

Rebecca Solnit, “Mysteries of Thoreau, Unsolved: On Dirty Laundry and the Meaning of Freedom,” Orion, May 2013, http://www.orionmagazine-digital.com/orionmagazine/may_june_2013?folio=18&pg=20#pg20.

173

Gini Laurie, “Homemaking Problems & Solutions,” 1968, http://www.polioplace.org/sites/default/files/files/Toomey_j_GAZETTE_1968_OCR.pdf; Bess Williamson, “Electric Moms and Quad Drivers: People with Disabilities Buying, Making, and Using Technology in Postwar America,” American Studies 52, no. 1 (2012): 8, https://journals.ku.edu/index.php/amerstud/article/download/3632/4142.

174

Arwa Mahdawi, “Silicon Valley Thinks It Invented Roommates. They Call It ‘Co-Living,’” Guardian, November 16, 2017, https://www.theguardian.com/commentisfree/2017/nov/16/silicon-valley-thinks-it-invented-roommates-they-call-it-co-living.

175

Aziz, “OH: SF Tech Culture Is Focused on Solving One Problem: What Is My Mother No Longer Doing for Me?” Twitter, May 4, 2015, https://twitter.com/azizshamim/status/595285234880491521.

176

Оба порошка позиционируются как заменители пищи и напитков. – Прим. пер.

177

Nellie Bowles, “Food Tech Is Just Men Rebranding What Women Have Done for Decades,” Guardian, April 1, 2016, https://www.theguardian.com/technology/2016/apr/01/food-technology-soylent-slimfast-juice-fasting.

178

Rob Rhinehart, цитируется по: Lee Hutchinson, “Ars Does Soylent, the Finale: Soylent Dreams for People,” Ars Technica, September 5, 2013, https://arstechnica.com/gadgets/2013/09/ars-does-soylent-the-ňnale-soylent-dreams-for-people/.

179

Kevin Kelly, “What Is the Quantihed Self?” Quantified Self/blog), October 5, 2007, https://web.archive.Org/web/20111101100244/http://quantihedself.com/2007/10/what-is-the-quantihable-self/.

180

Maggie Delano and Amelia Rocchi, “QSXX Quantihed Self Women’s Meetup Boston,” Meetup, March 5, 2015, https://www.meetup.com/QSXX-Quantihed-Self-Womens-Meetup-Boston/; Amelia Greenhall, интервью с автором, December 17, 2014.

181

Amelia Greenhall, “The First Quantihed Self Women’s Meetup,” Quantified Self (blog), July 16, 2013, http://quantifiedself.com/2013/07/the-first-quantihed-self-womens-meetup/; recent books about productivity and QS by women include Gina Neff and Dawn Nafus, Self-Tracking (Cambridge, MA: MIT Press, 2016); Deborah Lupton, The Quantified Self: A Sociology of Self-Tracking (Malden, MA: Polity, 2016); and Phoebe V. Moore, The Quantified Self in Precarity (New York: Routledge, 2017), Kindle.

182

Emilia Greenhall, “Quantified Self at the Frontier of Feminism,” ed. Emilia Greenhall and Shanely Cane, Model View Culture, no. 1 (April 2014): 73; Rose Eveleth, “How Self-Tracking Apps Exclude Women,” Atlantic, December 15, 2014, https://www.theatlantic.com/technology/archive/2014/12/how-self-tracking-apps-exclude-women/383673/; См. также: Deborah Lupton, “Quantify the Sex: A Critical Analysis of Sexual and Reproductive Self-Tracking Using Apps,” Culture, Health & Sexuality 17, no. 4 (2015): 440–453, https://doi.org/10.1080/13691058.2014.920528. Кроме того, существует мнение, что представители Кремниевой долины имеют тенденцию решать очень простые или надуманные проблемы. Об этом пишет, например, Evgeny Morozov, To Save Everything, Click Here: The Folly of Technological Solutionism (New York: PublicAffairs, 2014).

183

Debbie Chachra, “Why I Am Not a Maker,” Atlantic, January 23, 2015, https://www.theatlantic.com/technology/archive/2015/01/why-i-am-not-a-maker/384767/.

184

Joshua Fields Millbum and Ryan Nicodemus, “About Joshua & Ryan,” The Minimalists (blog), August 6, 2015, https://www.theminimalists.com/about/.

185

Nicodemus, цитируется по: Taryn Plumb, “Like Henry David Thoreau, but with WiFi,” Boston Globe, December 19, 2012, https://www.bostonglobe.com/lifestyle/style/2012/12/19/like-henry-david-thoreau-but-with-wifi/AXbWgbzx9PLGwJl]f/geQvL/story.html.

186

Leo Babauta, “Zen to Done: The Simple Productivity E-Book,” Zen Habits (blog), November 6, 2007, http://zenhabits.net/zen-to-done-the-simple-productivity-e-book/; Leo Babauta, The Power of Less: The Fine Art of Limiting Yourself to the Essential – in Business and in Life (New York: Hyperion, 2009); Leo Babauta, “Toss Productivity Out,” Zen Habits (blog), September 6, 2011, http://zenhabits.net/un/; for a more complete history of digital minimalists and the subsequent backlash, see Thomas, «Life Hacking,” chap. 2.

187

Colin Wright, “Minimalism Explained,” Exile Lifestyle (blog), September 15, 2010, http://exilelifestyle.com/minimalism-explained/.

188

Dave Bruno, The 100 Thing Challenge: How I Got Rid of Almost Everything, Remade My Life, and Regained My Soul (New York: Harper, 2010).

189

Rita Holt, “Deleted Blog,” Deleted Blog (blog), November 30, 2010.

190

Marie Kondo, The Life-Changing Magic of Tidying Up: The Japanese Art of Declutteringand Organizing, trans. Cathy Hirano (2011; trans., Berkeley, CA: Ten Speed, 2014).

191

Nick Winter, “99 Things,” March 25, 2012, http://www.nickwinter.net/things; Everett Bogue, “Why I Live with 57 Things (and What They Are),” Far Beyond the Stars (blog), July 30, 2010, http://www.farbeyondthestarsthearchives.com/why-i-live-with-57-things-and-what-they-are/; Kelly Sutton, “Is It Possible to Own Nothing?” Cult of Less (blog), September 8, 2009, http://web.archive.org/web/20150816160313/http://cultofless.tumblr.com/post/182833987/is-it-possible-to-own-nothlng; Tynan, Life Nomadic, loc. 314.

192

“About,” Black Minimalists (blog), December 16, 2017, https://blackminimalists.net/about/; Cameron Glover, “Is Minimalism for Black People?” Pacific Standard, November 15, 2017, https://psmag.com/social-iustice/is-minimalism-for-black-pepo.

193

Courtney Carver, “Minimalist Fashion Project 333 Begins,” Be More with Less (blog), October 1, 2010, https://bemorewithless.com/minimalist-fashion-project-333-begins/; Courtney Carver, “Women Can Be Minimalists Too,” Be More with Less (blog), January 13, 2015, https://bemorewithless.com/women/; Tammy Strobel, “Living with 72 Things,” Rowdy Kittens (blog), October 4, 2009, https://www.rowdykittens.com/2009/10/living-with-72-things/.

194

Marie Kondo, цитируется по: Richard Lloyd Parry, “Marie Kondo Is the Maiden of Mess,” Australian, April 19,2014, https://www.theaustralian.com.au/news/world/marie-kondo-Ís-the-maiden-of-mess/news-story/bcf67ad21c7063456db7440b5afba67c.

195

Graham Hill, “Living with Less. A Lot Less”, New York Times, March 9, 2013, https://www.nytimes.eom/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html.

196

Thomas, “Life Hacking,” 100, 141.

197

Alexei Sayle, “Barcelona Chairs,” in The Dogcatcher (London: Scepter, 2001), 87–89, 98.

198

Rita Holt, интервью с автором, May 25, 2017.

199

Sarah Goodyear, “The Minimalist Living Movement Could Use a Different Spokesperson”, CityLab, March 21, 2013, https://www.citylab.com/housing/2013/03/minimalist-living-movement-could-use-different-spokesperson/5040/.

200

Richard Kim, “What’s the Matter with Graham Hill’s ‘Living with Less,’” Nation, March 13, 2013, https://www.thenation.com/article/whats-matter-graham-hills-hving-less/.

201

Colin Wright, «Extremes Are Easy,” TEDxWhitefish, July 14, 2015, https://youtu.be/AnCJn6BxCGo; Annie, “The Slavery of Extreme Minimalism,” Annienygma (blog), January 4, 2011, https://web.archive.org/web/20110108024319/annienygma.com/2011/01/the-slavery-of-extreme-minimalism/; Dave Bruno, in Katy Waldman, “Is Minimalism Really Sustainable? It’s Easy to Live with Very Few Things If You Can Buy Whatever You Want,” Slate, March 27, 2013, http://www.slate.com/articles/life/culturebox/2013/03/graham_hill_essay_in_the_new_york_times_is_minimalism_really_sustainable.html; Anthony Ongaro, “Avoid This One Minimalism Mistake,” YouTube, September 21, 2016, https://youtu.be/KrFz2qfmvrM; Kristin Wong, “Beware the ‘Keeping Up with the Joneses’ Trap of a Minimalist Lifestyle,” «Lifehacker» (blog), February 15, 2017, https://«Lifehacker».com/beware-the-keeping-up-with-the-ioneses-trap-of-a-mini-1792355551.

202

Greg McKeown, Essentialism: The Disciplined Pursuit of Less (New York: Crown, 2014), 7.

203

Charlie Lloyd, “Wealth, Risk, and Stuff,” Tupperwolf (blog), March 13, 2013, http://vmba.tumblr.com/post/45256059128/wealth-risk-and-stuff.

204

Дословно означает «[количественное] измерение себя». – Прим. пер.

205

Kevin Kelly, “What Is the Quantified Self?” Quantified Self (blog), October 5, https://web.archive.Org/web/20111101100244/http://quantifiedself.com/2007/10/what-is-the-quantifiable-self/.

206

Peter Dmcker, цитируется по: Paul Zak, “Measurement Myopia,” The Dmcker Institute, July 4, 2013, http://www.dmckerinstitute.com/2013/07/measurement-myopia/.

207

Marilyn Strathern, “’Improving Ratings’: Audit in the British University System,” EuropeanReview, no. 3 (July 1997): 308, https://doi.org/10.1017/S1062798700002660; Joseph Reagle, Reading the Comments: Pikers, Haters, and Manipulators at the Bottom of the Web (Cambridge, MA: MIT Press, 2015), 56, http://reagle.org/joseph/2015/rtc/.

208

От англ. technology, entertainment, design; некоммерческий фонд, который ставит перед собой задачу продвигать уникальные идеи в области техники, развлечений, дизайна. – Прим. пер.

209

Приложение к знаменитой газете. – Прим. пер.

210

Gary Wolf, “The Data-Driven Life,” New York Times Magazine, April 18, 2010, https://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html.

211

Gary Wolf, “WHY?” Quantified Self (blog), September 19, 2008, http://quantifiedself.com/2008/09/but-why/.

212

Опрос людей, которые отслеживают и измеряют свои жизненные параметры, выявил три основных мотива: (1) улучшение здоровья; (2) улучшение других сфер жизни и (3) получение нового жизненного опыта (ради любопытства, забавы или в образовательных целях). См.: Eun Kyoung Choe, Nicole B. Lee, Bongshin Lee, Wanda Pratt, and Julie A. Kientz, “Understanding Quantifled-Selfers’ Practices in Collecting and Exploring Personal Data”, in CHI ‘14: Proceedings of the 32nd Annual ACM Conference on Human Factors in Computing Systems (New York: Association for Computing Machinery, 2014), 1147, https://doi.org/10.1145/2556288.2557372. Обзор мотивирующих факторов см.: Sara M. Watson, “Living with Data: Personal Data Uses of the Quantified Self” (MSc thesis, University of Oxford, 2013), 9, http://www.saramwatson.com/blog/living-with-data-personal-data-uses-of-the-quantified; см. также: Tamar Sharon and Dorien Zandbergen, “From Data Fetishism to Quantifying Selves: Self-Tracking Practices and the Other Values of Data,” New Media & Society 19, no. 11 (2017): 1695–1709, http://dx.doi.org/10.1177/1461444816636090.

213

Kay Stoner, интервью с автором, January 26, 2015.

214

Charles Duhigg, Smarter Faster Better: The Secrets of Being Productive in Life and Business (New York: Random House, 2016), Kindle.

215

Tynan, Superhuman by Habit: A Guide to Becoming the Best Possible Version of Yourself One Tiny Habit at a Time (Middletown, DE: Amazon Digital Services, 2014), Kindle; Tynan, Superhuman Social Skills: A Guide to Being Likeable, Winning Friends, and Building Your Social Circle (Seattle, WA: Amazon Digital Services, 2015), Kindle; Tim Ferriss, The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman (New York: Crown Archetype, 2010); Tim Ferriss, The Tim Ferriss Experiment, iTunes, April 27, 2014, https://itunes.apple.com/us/tv-season/the-tim-ferriss-experiment/id984734983.

216

От лат. transcendens «переступающий, превосходящий, выходящий за пределы». – Прим. пер.

217

Julian Huxley, “Transhumanism,” in New Bottles for New Wine (London: Chatto & Windus, 1957), 17, https://archive.org/stream/NewBottlesForNewWine/New-Bottles-For-New-Wine#page/nl5/mode/2up; Huxley’s approach was preceded by Ellen H. Richards, Euthenics, the Science of Controllable Environment: A Plea for Better Living Conditions as a First Step toward Higher Human Efficiency (1912; repr., Middletown, DE: Amazon Digital Services, 2011), Kindle.

218

Julian Huxley, “The Uniqueness of Man,” 1943, 64–70, https://archive.org/stream/TheUniquenessOfMan/The%20Uniqueness%20oP/o20Man_djvu.txt.

219

Специализированное учреждение Организации Объединенных Наций по вопросам образования, науки и культуры.

220

Термин используется, чтобы представить гипотетический образ будущего человека, который отказался от привычного человеческого облика в результате внедрения передовых технологий: информатики, биотехнологии, медицины. – Прим. пер.

221

Mark O’Connell, To Be a Machine: Adventures among Cyborgs, Utopians, Hackers, and the Futurists Solving the Modest Problem of Death (New York: Doubleday, 2017), 7.

222

Ray Kurzweil, The Singularity Is Near: When Humans Transcend Biology (New York: Viking, 2005).

223

WiredStaff, “Meetthe Extropians,” Wired, April 11,1994, https://www.wired.com/1994/10/extropians/; Max More, “Transhumanism: A Futurist Philosophy,” 1990, https://web.archive.Org/web/20051029125153/http://www.maxmore.com/transhum.htm.

224

Kevin Kelly, “Extropy,” The Technium (blog), August 29, 2009, http://kk.org/thetechnium/extropy/.

225

Anna Wiener, “Only Human: Meet the Hackers Trying to Solve the Problem of Death,” New Republic, February 16, 2017, https://newrepublic.com/article/140260/human.

226

Robert Crawford, “Healthism and the Medicalization of Everyday Life,” International Journal of Health Services 10, no. 3 (1980), 365, https://www.ncbi.nlm.nih.gov/pubmed/7419309; см. также: Deborah Lupton, “Quantifying the Body: Monitoring and Measuring Health in the Age of mHealth Technologies,” Critical Public Health 23, no. 4 (2010): 397, https://doi.org/10.1080/09581596.2013.794931.

227

Seth Roberts, “Seth Roberts on Acne: Guest Blog, Part IV,” Freakonomics (blog), September 15, 2005, http://freakonomics.com/2005/09/15/seth-roberts-on-acne-guest-blog-pt-iv/.

228

Stephen J. Dubner and Steven D. Levitt, “Does the Truth Lie Within?” New York Times, September 11, 2005, https://www.nytimes.com/2005/09/ll/magazine/does-the-tmth-he-within.html; Seth Roberts, “Self-Experimentation as a Source of New Ideas: Ten Examples about Sleep, Mood, Health, and Weight,” Behavioral and Brain Sciences 27, no. 2 (April 2004): 227–262, https://doi.org/10.1017/S0140525X04000068; Seth Roberts, The Shangri-La Diet: The No Hunger Eat Anything Weight-Loss Plan (New York: G. P. Putnam’s Sons, 2006); also see Robert Sanders, “Smelling Your Food Makes You Fat,” Berkeley News, July 5, 2017, http://news.berkeley.edu/2017/07/05/smelling-your-food-makes-you-fat/.

229

Seth Roberts, “Effect of One-Legged Standing on Sleep,” Personal Science, Self-Experimentation, Scientific Method (blog), March 22, 2011, http://archives.sethroberts.net/blog/2011/03/22/effect-of-one-legged-standing-on-sleep/.

230

Seth Roberts, “More about Pork Fat and Sleep,” Personal Science, Self-Experimentation, Scientific Method (blog), July 14, 2012, http://archives.sethroberts.net/blog/2012/07/14/more-about-pork-fat-and-sleep/.

231

Seth Roberts, “Seth Roberts’ Final Column: Butter Makes Me Smarter,” Obsen’er, April 28, 2014, http://observer.com/2014/04/seth-roberts-final-column-butter-makes-me-smarter/; Seth Roberts, “Arithmetic and Butter,” Personal Science, Self-Experimentation, Scientific Method (blog), August 13, 2010, http://archives.sethroberts.net/blog/2010/08/13/arithmetic-and-butter/.

232

Roberts, “Seth Roberts’ Final Column.”

233

Richard Sprague, “Fish Oil Makes Me Smarter,” Vimeo, June 21, 2015, https://vimeo.com/147673343.

234

Anthony Giddens, “The Trajectory of Self,” in Modernity and Self-Identity: Self and Society in the Late Modem Age (Stanford, CA: Stanford University Press, 1997), 83.

235

Gina Neff and Dawn Nafus, Self-Tracking (Cambridge, MA: MIT Press, 2016), 85.

236

Roberts, “More about Pork Fat and Sleep.”

237

Stoner, интервью с автором.

238

BrainQUICKEN, “Improve Your Mental Performance with the World’s First Neural Accelerator,” BrainQUICKEN/BodyQUICKEN, July 13, 2003, https://web.archive.org/web/20040401233359/http://www.brainquicken.com:80/index2.asp.

239

Tim Ferriss, цитируется по: Aaron Gell, “If You’re Not Happy with What You Have, You Might Never Be Happy,” Entrepreneur, January 5, 2017, https://www.entrepreneur.com/article/286674.

240

Jim Rohn, 7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher, 2nd ed. (1985; repr., Harmony, 2013), 86, Kindle.

241

Tony Robbins and Tim Ferriss, “Tony Robbins – on Achievement versus Fulfillment, “ 4-Hour Workweek (blog), August 10, 2016, at 30:00, https://fourhourworkweek.com/2016/08/10/tony-robbins-on-achievement-versus-fulfillment/; TimFerriss, “Cal Fussman Corners Tim Ferriss (#324),” The Blog of Author TimFerriss, June 30, 2018, at 25:00–50:00, https://tim.blog/2018/06/30/cal-lussman-comers-tim-ferriss/.

242

Dwight Garner, “New! Improved! Shape Up Your Life!” New York Times, August 15, 2016, https://www.nytimes.com/2011/01/07/books/07book.html.

243

Tim O’Reilly, Kevin Kelly, and Mark Frauenfelder, “Tim O’Reilly Interview,” Cool Tools, October 10, 2016, 14:00, http://kk.org/cooltools/tim-oreilly-founder-of-oreilly-media/.

244

Несмотря на то что некоторые гипотезы, которые пропагандировал Сет Робертс были весьма сомнительны, он строго критиковал недостаточно обоснованные и научно доказанные утверждения других людей, в чем можно убедиться, прочитав статью Сета Робертса и Саула Стернберга о биодобавках: Seth Roberts and Saul Sternberg, “Do Nutritional Supplements Improve Cognitive Function in the Elderly?”, Nutrition 19, nos. 11–12 (November 2003): 976–978, https://doi.org/10.1016/S0899–9007(03)00025-X.

245

Rob Rhinehart, “What’s in Soylent,” Mostly Harmless (blog), February 14, 2013, https://web.archive.org/web/20130217140854/robrhinehart.com/%3Fp=424.

246

Rob Rhinehart, “How I Stopped Eating Food,” Mostly Harmless (blog), February 13, 2013, https://web.archive.Org/web/20130216102825/http://robrhinehart.com/?p=298.

247

Rob Rhinehart, “The Appeal of Outsourcing,” Mostly Harmless (blog), August 5, 2015, https://web.archive.org/web/20150807071331/robrhinehart.com/%3Fp=1366.

248

Ron A., интервью с автором, March 2016.

249

Barry Schwartz, The Paradox of Choice: Why More Is Less (New York: Harper Collins, 2004); Reagle, Reading the Comments, 22.

250

Lee Hutchinson, “The Psychology of Soylent and the Prison of First-World Food Choices,” Ars Technica, May 29, 2014, https://arstechnica.com/gadgets/2014/05/the-psychology-of-soylent-and-the-prison-of-ňrst-world-food-choices/.

251

Tynan, “The Benefit of Automating Everything,” Tynan (blog), April 7, 2017, http://tynan.com/automateit.

252

Colin Wright, My Exile Lifestyle (Missoula, MT: Asymmetrical, 2014), 69.

253

Chris Anderson, After Many Years of Self-Tracking Everything (Activity, Work, Sleep) I’ve Decided It’s [Mostly] Pointless. No Non-Obvious Lessons or Incentives Twitter, April 16, 2016, https://twitter.com/chrlsa/status/721198400150966274.

254

Stewart Brand, “Being Lazier Than Chris, I Only Lasted a Few Months Self-Tracking. Not All Mirrors Are Windows,” Twitter, April 16, 2016, https://twitter.com/stewartbrand/status/721366233170325504.

255

Kevin Kelly, “Over the Long Term, the Future Is Decided by Optimists,” Twitter, April 25, 2014, https://twitter.com/kevin2kelly/status/459723553642778624.

256

От англ. pick-up artist, сокращенно PUA. – Прим. пер.

257

Neil Strauss, The Game: Penetrating the Secret Society of Pickup Artists (New York: ReganBooks, 2005); Tynan, “How I Became a Famous Pickup Artist – Part 1,” January 18, 2006, http://tynan.com/how-i-became-a-famous-pickup-artist-part-l.

258

Tynan, Make Her Chase You: The Guide to Attracting Girls Who Are “Out of Your League” Even If You’re Not Rich or Handsome (self-published, CreateSpace, 2008); Mystery, The Mystery Method: How to Get Beautiful Women into Bed (New York: St. Martin’s, 2006).

259

Mystery, The Mystery Method, 2.

260

Paul Buchheit, “Applied Philosophy, a. k. a. ‘Hacking,’” October 13, 2009, http://paulbuchheit.blogspot.com/2009/10/applied-philosophy-aka-hacking.html.

261

Abraham Maslow, The Psychology of Science (New York: Harper & Row, 1966), 15–16.

262

Joseph Reagle, “Nerd vs. Bro: Geek Privilege, Triumphalism, and Idiosyncrasy,” First Monday 23, no. 1 (January 1, 2018), https://doi.org/10.5210/fm.v23il.7879.

263

Tristan Miller, “Why I Will Never Have a Girlfriend,” Logological (blog), December 20, 1999, https://www.improbable.com/airchives/paperair/volume8/v8i3/AIR_8–3-why-never-girlfriend.pdf.

264

По-английски они называют себя «incels», от «involuntary celibates» – соблюдающие обет безбрачия не по своей воле. – Прим. пер.

265

По-английски эта онлайн группа называется MGTOW, от «men going their own way» – мужчины, идущие своей дорогой. – Прим. пер.

266

Ran Almog and Danny Kaplan, “The Nerd and His Discontent: The Seduction Community and the Logic of the Game as a Geeky Solution to the Challenges of Young Masculinity,” Men and Masculinities 20, no. 1 (2017): 27–48, https://doi.org/10.1177/1097184x15613831; Matt Thomas, “Life Hacking: A Critical History, 2004–2014” (PhD diss., University of Iowa, 2015), 203–206; Brittney Cooper and Margaret Rhee, “Introduction: Hacking the Black/White Binary,” Ada: A Journal of Gender, New Media, and Technology, no. 6 (January 2015), https://adanewmedia.org/2015/01/issue6-cooperrhee/.

267

Eric Raymond, “Sex Tips for Geeks,” catb, September 4, 2004, http://www.catb.org/esr/writings/sextips/.

268

Mystery, The Mystery Method, 8–9.

269

Eric Weber, How to Pick Up Girls (New York: Symphony, 1970), 85.

270

Weber, 1.

271

Англ. «Hot Babe», поэтому объект сексуального желания можно назвать HB10. – Прим. пер.

272

Joseph O’Connor and John Seymour, Introducing NLP: Psychological Skills for Understanding and Influencing People (San Francisco: Conari, 2011), xii.

273

Gareth Roderique-Davies, “Neuro-Linguistic Programming: Cargo Cult Psychology?” Journal of Applied Research and Higher Education 1, no. 2 (2009): 58–62, https://doi.org/10.1108/17581184200900014.

274

Scott Adams and Tim Ferriss, “Scott Adams: The Man behind Dilbert,” 4-Hour Workweek (blog), September 22, 2015, 2:03:45, https://fourhourworkweek.com/2015/09/22/scott-adams-the-man-behind-dilbert/; Scott Adams, How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (New York: Penguin, 2013), 2.

275

Ross Jeffries, “’So Hard in Your Mouth’?” Speed Seduction (blog), May 18, 2011, http://www.seduction.com/blog/so-hard-in-your-mouth/.

276

Ross Jeffries, How to Get the Women You Desire into Bed: A Down and Dirty Guide to Dating and Seduction for the Man Who Is Fed Up with Being Mr. Nice Guy (self-published, 1992), http://www.maerivoet.org/website/links/miscellaneous/speed-seduction-book/resources/speed-seduction-book.pdf; Ellen Fein and Sherrie Schneider, The Rules: Time-Tested Secrets for Capturing the Heart of Mr. Right (New York: Warner, 1996).

277

Joseph Reagle, Reading the Comments: Likers, Haters, and Manipulators at the Bottom of the Web (Cambridge, MA: MIT Press, 2015), chap. 6, http://reagle.org/joseph/2015/rtc/.

278

Strauss, The Game, 161, 242.

279

Jason Comely, Rejection Therapy: Entrepreneur Edition, June 13, 2015, https://www.thegamecrafter.com/games/rejection-therapy-entrepreneur-edition.

280

Tynan, Superhuman Social Skills: A Guide to Being Likeable, Winning Friends, and Building Your Social Circle (Seattle, WA: Amazon Digital, 2015), loc. 20, 75 of 1567, Kindle.

281

Strauss, The Game, 20–21.

282

Художник, программист, автор очень популярного в среде гиков веб-комикса XKCD.

283

Randall Munroe, “Pickup Artist,” XKCD, 2012, https://xkcd.com/1027/.

284

Tynan, “A Frame-by-Frame Rebuttal to XKCD’s Pickup Artist Comic,” March 9, 2012, http://tynan.com/xkcd.

285

Amy Webb, “Amy Webb: Howl Hacked Online Dating,” TED.com, April 21, 2013, https://www.ted.com/talks/amy_webb_how_i_hacked_online_dating; Amy Webb, Data, a Love Story: How I Cracked the Online Dating Code to Meet My Match (New York: Plume, 2013).

286

Kevin Poulsen, “How a Math Genius Hacked OkCupid to Find True Love,” Wired, June 21, 2012, https://www.wired.com/2014/01/how-to-hack-okcupid/all/; Christopher McKinlay, Optimal Cupid: Mastering the Hidden Logic of OkCupid (Seattle, WA: Amazon, 2014), Kindle.

287

Tim Ferriss, “Mail Your Child to Sri Lanka or Hire Indian Pimps: Extreme Personal Outsourcing,” 4-Hour Workweek (blog), July 24, 2007, https://fourhourworkweek.com/2007/07/24/mail-your-child-to-sri-lanka-or-hire-indian-pimps-extreme-personal-outsourcing/.

288

Ferriss.

289

Sebastian Stadii, “Looking for the One: How I Went on 150 Dates in 4 Months: My Failed Attempt at Engineering Love,” Medium (blog), July 23, 2016, https://medium.com/the-mission/looking-for-the-one-how-i-went-on-150-dates-in-4-months-bf43a095516c.

290

Stadii.

291

Nick Winter, интервью с автором, July 7, 2015.

292

Ben Popken, «The Couple That Pays Each Other to Put Kids to Bed,» NBC News, August 4, 2014, https://www.nbcnews.com/business/consumer/couple-pays-each-other-put-kids-bed-n 13021; Faire Soule-Reeves, “Beeminder’s Youngest User,” Beeminder (blog), November 21, 2015, https://blog.beeminder.com/faire/.

293

Bethany Soule, цитируется по: Popken, “The Couple That Pays Each Other to Put Kids to Bed.”

294

Bethany Soule, “For Love and/or Money: Financial Autonomy in Marriage,” Messy Matters (blog), April 13, 2013, http://messymatters.com/autonomy/.

295

Paula Szuchman and Jenny Anderson, Spousonomics: Using Economics to Master Love, Marriage and Dirty Dishes (New York: Random House, 2011).

296

Tim Ferriss and Esther Perel, “The Relationship Episode: Sex, Love, Polyamory, Marriage, and More,” The Tim Ferriss Show (blog), October 26, 2017, 01:22:08, http://tim.blog/2017/05/21/esther-perel/.

297

Ежеквартальное приложение к журналу Esquire, Gentlemen’s Quarterly считается старейшим мужским журналом в мире; посвящено вопросам моды, бизнеса, спорта, здоровья, путешествий, техническим новинкам и т. д. – Прим. пер.

298

Luke Zaleski, “And Now, Here’s What We Think of That Married Couple Paying Each Other to Do Chores,” GQ, February 14, 2014, https://www.gq.coin/story/inarried-couple-money-chores; the critiques I discuss fall within the eight categories recently delineated by John Danaher, Sven Nyholm, and Brian D. Earp, “The Quantified Relationship,” American Journal of Bioethics 18, no. 2 (2018): 3–19, https://doi.org/10.1080/15265161.2017.1409823.

299

Sarah Gould, “The Sixth Love Language,” Catholic Insight (blog), May 1, 2014, https://cathoHcinsight.corn/the-sixth-love-language/.

300

Paulina Borsook, Cyberselflsh: A Critical Romp through the Terribly Libertarian Culture of High-Tech (New York: PublicAffairs, 2000), 215.

301

Valerie Aurora, “Between the Spreadsheets: Dating by theNumbers,” December 20, 2015, https://blog.valerieaurora.org/2015/12/20/between-the-spreadsheets-dating-by-the-numbers/.

302

Aurora.

303

David Finch, Journal of Best Practices: A Memoir of Marriage, Asperger’s Syndrome, and One Man’s Quest to Be a Better Husband (New York: Scribner, 2012), 217.

304

Dale Davidson, “About the Project,” The Ancient Wisdom Project, August 14, 2017, https://theancientwisdomproject.com/about/.

305

Davidson, “About the Project.”

306

Tim Ferriss, The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life (Boston: New Harvest, 2012), 626.

307

Seneca, Letters from a Stoic: Epistulae Morales ad Lucilium, trans. Robin Campbell (Harmondsworth, UK: Penguin, 1974), 37.

308

Seneca, Letters from a Stoic, 199; Seneca, Moral Letters to Lucilius, vol. 1, trans. Richard Mott Gummere, Wikisource (1917; repr., Loeb Classical Library, Cambridge, MA: Harvard University Press, 2009), letter 18, https://en.wikisource.org/wiki/Moraljettersto_Lucilius.

309

Epictetus, Discourses, Fragments, Handbook, trans. Robin Hard (Oxford: Oxford University Press, 2014).

310

Marcus Aurelius, Meditations, trans. Maxwell Staniforth (New York: Penguin Books, 2005), sec. 5.28.

311

William B. Irvine, A Guide to the Good Life: The Ancient Art of Stoic Joy (Oxford: Oxford University Press, 2009).

312

Massimo Pigliucci, How to Be a Stoic: Using Ancient Philosophy to Live a Modern Life (New York: Basic, 2017).

313

Tim Ferriss, Tribe of Mentors: Short Life Advice from the Best in the World (New York: Houghton Mifflin Harcourt, 2017).

314

Tim Ferriss, “The Tao of Seneca,” 4-Hour Workweek (blog), January 22, 2016, https://fourhourworkweek.com/2016/01/22/the-tao-of-seneca/.

315

Ryan Holiday, “About,” 2016, https://ryanholiday.net/about/; Robert Greene, The 48 Laws of Power (New York: Penguin, 2000).

316

Ryan Holiday, Tmst Me I’m Lying: Confessions of a Media Manipulator (New York: Portfolio/Penguin, 2012); Ryan Holiday, Growth Hacker Marketing: A Primer on the Puture of PR, Marketing, and Advertising (New York: Portfolio/Penguin, 2013).

317

Betsy Haibel, “The Fantasy and Abuse of the Manipulable User,” Model View Culture, April 28, 2016, https://modelviewculture.com/pieces/the-fantasy-and-abuse-of-the-manipulable-user.

318

Ryan Holiday, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph (New York: Portfolio/Penguin, 2014); Ryan Holiday, Ego Is the Enemy (New York: Portfolio/Penguin, 2016); Ryan Holiday and Stephen Hanselman, The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living (New York: Portfolio/Penguin, 2016).

319

Alexandra Alter, “Ryan Holiday Sells Stoicism as a Life Hack, without Apology,” New York Times, December 6, 2016, https://www.nytimes.com/2016/12/06/fashion/ryan-holiday-stoicism-american-apparel.html.

320

Tynan, “Emotional Minimalism,” January 27, 2017, http://tynan.com/minemo.

321

Tynan, “Becoming a Pro Poker Player,” August 18, 2008, http://tynan.com/becoming-a-pro-poker-player; Tynan and John Sonmez, “Increasing Your Productivity as a Developer (with Tynan),” Youtube: Simple Programmer, May 20, 2017, 38:00, https://youtu.be/doGvF0k_4jA; for more on emotional management and poker, see Natasha Dow Schiill, “Abiding Chance: Online Poker and the Software of Self-Discipline,” Public Culture 28, no. 3 (80) (August 24, 2016), https://doi.org/10.1215/08992363–3511550.

322

Tynan, email to author, November 17, 2017.

323

Irvine, A Guide to the Good Life, 7; см. также: Chiara Sulprizio, “Why Is Stoicism Having a Cultural Moment?” Medium (blog), October 12, 2015, https://medium.com/eidolon/why-is-stoicism-having-a-cultural-moment-5f0e9963d560.

324

Tim Ferriss, “Stoicism 101: A Practical Guide for Entrepreneurs,” 4-Hour Workweek (blog), April 13, 2009, https://fourhourworkweek.eom/2009/04/13/stoicism-101-a-practical-guide-for-entrepreneurs/.

325

Michel Foucault, Technologies of the Self (1982), in Ethics: Subjectivity and Truth (Essential Works of Foucault, 1925–1984, Vol. 1), ed. Paul Rabinow, trans. Robert Hurley (New York: New Press, 1998), 226.

326

Nick Reese, “Cold Shower Therapy: How to Take Control of Your Business and Life,” May 26, 2016, http://nicholasreese.com/exclusives/cold-showers/; Joel Runyon, “Why Do the Impossible?” Impossible HQ (blog), January 4, 2016, https://impossiblehq.com/why-do-the-impossible/; Dale Davidson, “What I Learned from Taking 30 Ice Baths in 30 Days,” Observer, October 22, 2015, http://observer.com/2015/10/what-i-leamed-from-taking-30-ice-baths-in-30-days/.

327

Tim Ferriss, “How to Cage the Monkey Mind,” 4-Hour Workweek (blog), July 24, 2016, 09:00, https://fourhourworkweek.com/2016/07/24/how-to-cage-the-monkey-mind/.

328

Ryan Holiday, “Stoicism 101: A Practical Guide for Entrepreneurs,” 4-Hour Workweek (blog), April 13, 2009, https://fourhourworkweek.com/2009/04/13/stoicism–101-a-practical-guide-for-entrepreneurs/.

329

Ferriss, “The Tao of Seneca.”

330

Irvine, A Guide to the Good Life, 72.

331

Tim Peters, “PEP 20 – The Zen of Python,” Python.org, August 19, 2004, https://www.python.org/dev/peps/pep-0020/.

332

Jon Kabat-Zinn, Full Catastrophe Living: Using the Wisdom of Your Body and Mind to Face Stress, Pain, and Illness (New York: Bantam Doubleday, 1991).

333

Chade-Meng Tan, Search Inside Yourself: The Unexpected Path to Achieving Success, Happiness (and World Peace) (New York: HarperOne, 2012), 4–5.

334

Bill Duane, “Interview,” Vimeo: Mindful Direct, 2014, 01:40, https://vimeo.com/89332988; Duane, цитируется по: Noah Shachtman, “Meditation and Mindfulness Are the New Rage in Silicon Valley,” Wired, August 9, 2013, http://www.wired.co.uk/article/success-through-enlightenment.

335

Michael W. Taft, The Mindful Geek: Mindfulness Meditation for Secular Skeptics (Kensington, CA: Cephalopod Rex, 2015), 11.

336

Silicon Valley, “The Cap Table” episode, directed by Mike Judge, written by Carson D. Mell, aired April 13, 2014, on HBO, https://www.imdb.com/title/tt3668816/.

337

Kathleen Chaykowski, “Meet Headspace, the App That Made Meditation a $250 Million Business,” Forbes, January 8, 2017, https://www.forbes.com/sites/kathleenchaykowski/2017/01/08/meet-headspace-the-app-that-made-meditation-a-250-million-business/.

338

Steven Novella, “Is Mindfulness Meditation Science-Based?” Science-Based Medicine (blog), October 18, 2017, https://sciencebasedmedicine.org/is-mindfulness-meditation-science-based/; Inmaculada Plaza, Marcelo Marcos Piva Demarzo, Paola Herrera-Mercadal, and Javier Garcia-Campayo, “Mindfulness-Based Mobile Applications: Literature Review and Analysis of Current Features,” JMIR mHealth and uHealth 1, no. 2 (November 1, 2013): e24, doi:10.2196/mhealth.2733; Krista Lagus, “Looking at Our Data-Perspectives from Mindfulness Apps and Quantified Self as a Dally Practice,” in Proceedings: 2014 IEEE International Conference on Bioinformatics and Biomedicine (BIBM), ed. Huim (Jane) Zheng, Werner Dubitzky, Xiaohua Hu, Jin-Као Hao, Daniel Berrar, Kwang-Hyun Cho, Yadong Wang, and David Gilbert (November 2–5, 2014, Belfast, UK), doi:10.1109/BIBM.2014.6999287; MadhavanMani, DavidJ. Kavanagh, LeanneHides, and StoyanR.Stoyanov, “Review and Evaluation of Mindfulness-Based Iphone Apps,” JMIR mHealth and uHealth 3, no. 3 (August 19, 2015): e82, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4705029/; John Torous and Joseph Firth, “The Digital Placebo Effect: Mobile Mental Health Meets Clinical Psychiatry,” The Lancet Psychiatry 3, no. 2 (February 2016): 101, doi:10.1016/S2215–0366(15)00565–9.

339

Rich Pierson, цитируется по: David Gelles, “Inner Peace in the Palm of Your Hand, for a Price,” New York Times, December 5, 2016, https://www.nytimes.com/2016/12/03/business/inner-peace-in-the-palm-of-your-hand-for-a-price.html; Alissa Walker, “Is Apple’s New Meditation App More Full of Shit Than Deepak Chopra?” Gizmodo (blog), June 16, 2016, https://gizmodo.com/is-apple-s-new-meditation-app-more-full-of-shit-than-de-1781906778.

340

Annika Howells, Itai Ivtzan, and Francisco Jose Eiroa-Orosa, “Putting the ‘App’ in Happiness: A Randomised Controlled Trial of a Smartphone-Based Mindfulness Intervention to Enhance Wellbeing,” Journal of Happiness Studies 17, no. 64 (October 29, 2014): 163–85, https://doi.org/10.1007/sl0902–014–9589-l.

341

Thomas Joiner, “Mindfulness Would Be Good for You. If It Weren’t So Selfish,” Washington Post, August 25, 2017, https://www.washingtonpost.com/outlook/mindfulness-would-be-good-for-you-if-it-werent-all-just-hype/2017/08/24/b97d0220–76e2-lle7–9eac-d56bd5568db8_story.html.

342

Martin E. Héroux, Colleen K. Loo, Janet L. Taylor, and Simon C. Gandevia, “Questionable Science and Reproducibility in Electrical Brain Stimulation Research,” PLOS ONE 12, no. 4 (April 26, 2017): e0175635, https://doi.org/10.1371/ioumal.pone.0175635; more generally, see Anna Wexler, “The Social Context of ‘Do-It-Yourself’ Brain Stimulation: Neurohackers, Biohackers, and «Lifehacker» s,” Frontiers in Human Neuroscience 11 (May 10, 2017), https://doi.org/10.3389/fnhum.2017.00224.

343

Silicon Valley, “The Cap Table.”

344

Tim Ferriss, “How to Optimize Creative Output – Jarvis versus Ferriss,” 4-Hour Workweek (blog), May 13, 2016, 25:26, https://fourhourworkweek.com/2016/05/13/how-to-optimize-creative-output-iarvis-versus-femss/.

345

Tara Brach and Tim Ferriss, “Tara Brach on Meditation and Overcoming FOMO (Fear of Missing Out),” Tim Ferriss Blog (blog), July 31, 2015, 42:00–52:00, https://fourhourworkweek.com/2015/07/31/tara-brach/.

346

In late 2017, Ferriss began indicating that he was rethinking his instrumental approach to meditation; see Richard Feloni, “Tim Ferriss Realized He Was Successful, but Not Happy,” Business Insider, November 21, 2017, http://www.businessinsider.com/tim-ferriss-how-to-be-happy-2017–11; Jack Komfield and Tim Ferriss, “Jack Kornfield – Finding Freedom, Love, and Joy in the Present,” March 5, 2018, https://tim.blog/2018/03/05/jack-komfield/.

347

Shachtman, “Meditation and Mindfulness Are the New Rage in Silicon Valley.”

348

On the 1, “Has Mindfulness Lost That Loving Feeling?” Headspace, August 14,2015, https://www.headspace.com/forum/viewtopic.php?f=7&t=1253; см. также: Meditator – B3U02V, “Metta (Loving-Kindness) Meditation,” Headspace, January 16, 2015, https://www.headspace.com/forum/viewtopic.php?f=8&t=560; meditator-LXROTX, “Loving Kindness?” Headspace, June 19, 2015, https://www.headspace.com/fomm/viewtopic.php?f=7&t=l159.

349

Alex Payne, “Meditation and Performance,” February 24, 2015, http://al3x.net/2015/02/24/meditation-and-performance.html; also see Joiner, “Mindfulness Would Be Good for You. If It Weren’t So Selfish.”

350

Wisdom 2.0, “Wisdom 2.0 Conference 2014 On-Stage Protest,” YouTube, February 24, 2014, https://www.youtube.com/watch?v=S_AHuOkwisI; Amanda Ream, “Why I Dismpted the Wisdom 2.0 Conference,” Tricycle, Febmary 19, 2014, https://tricycle.org/trikedaily/why-i-dismpted-wisdom-20-conference/.

351

Ron Purser and David Forbes, “Beyond McMindfulness,” Huffington Post (blog), August 31, 2013, https://www.huffingtonpost.com/ron-purser/beyond-mcmind fulness_b_3519289.html.

352

Purser and Forbes.

353

Ron Purser and David Forbes, “Search Outside Yourself: Google Misses a Lesson in Wisdom 101,” Huffington Post (blog), May 5, 2014, https://www.huffingtonpost.com/ron-purser/google-misses-a-lesson_b_4900285.html.

354

Rebecca Jablonský, “The Qualified Self in Quantified Times: Translating Embod ied Wellness Practices into Technological Experiences” (paper presented at the 4S: Society for Social Study of Science conference, Boston, August 2017), 6, http://rebeccajablonsky.com/wp-content/uploads/2017/09/RJablonsky_4S2017Draft.pdf.

355

Thanissaro Bhikku, “Lost in Quotation,” Access to Insight, August 29, 2012, http://www.accesstoinsight.org/lib/authors/thanissaro/lostinquotation.html.

356

Dale Davidson, “Buddhism: Day 30 and Month 5 Wrap-Up,” The Ancient Wisdom Project, November 8, 2014, https://theancientwisdomproject.com/2014/ll/buddhism-day-30-month-5-wrap/; Dale Davidson, “Islam Day 5 – The Case against DIY Religion,” The Ancient Wisdom Project, June 24, 2014, https://theancientwisdomproject.com/2014/06/islam-day-5-case-diy-religion/; Dale Davidson, “Stoicism Is Lonely,” The Ancient Wisdom Project, February 24, 2014, https://theancientwisdomproject.com/2014/02/stoicism-day-13-stoicism-lonely/#comment-744.

357

Bhikku, “Lost in Quotation.”

358

Tim Ferriss, “5 Morning Rituals That Help Me Win the Day,” 4-Hour Workweek (blog), September 18, 2015, https://fourhourworkweek.com/2015/09/18/5-morning-rituals/.

359

Shem Magnezi, “Fuck You Startup World,” Medium (blog), October 12, 2016, https://medium.com/startup-grind/fuck-you-startup-world-ab6cc72fad0c.

360

Holly Theisen-Jones, “My Fully Optimized Life Allows Me Ample Time to Optimize Yours,” McSweeney’s, March 27, 2017, https://www.mcsweeneys.net/articles/my-fully-optimized-life-allows-me-ample-time-to-optimize-yours.

361

James Altucher, “How to Break All the Rules and Get Everything You Want,” Altucher Confidential (blog), October 31, 2013, https://www.jamesaltucher.com/2013/10/how-to-break-all-the-rules-and-get-everything-you-want/.

362

James Altucher, “How Minimalism Brought Me Freedom and Joy,” Being Being (blog), April 15, 2016, https://boingboing.net/2016/04/15/how-minimahsm-brought-me-free.html; Alex Williams, “Why Self-Help Guru James Altucher Only Owns 15 Things,” New York Times, August 28, 2016, https://www.nytimes.com/2016/08/07/fashion/james-altucher-self-help-guru.html.

363

James Altucher, “James Altucher’s 100,000 % Crypto Secret,” jamesaltucher.com, October 16, 2018, https://signups.jamesaltucher.com/X403TA32; Erin Griffith, “A Debate about Bitcoin That Was a Debate about Nothing,” Wired, February 12, 2018, https://www.wired.com/story/a-debate-about-bitcoin-that-was-a-debate-about-nothing/.

364

James Altucher, “How Being a Sore Loser Can Make You Rich (or Crazy),” Altucher Confidential (blog), January 27, 2011, https://www.jamesaltucher.com/2011/01/howbeing-sore-loser-can-make-rich-crazy/; James Altucher, “Life Is like a Game. Here’s How You Master Any Game,” Altucher Confidential (blog), October 2, 2014, https://www.jamesaltucher.com/2014/10/life-is-like-a-game-heres-how-you-master-any-game/; Altucher, “How to Break All the Rules and Get Everything You Want.”

365

Maneesh Sethi, “The Sex Scandal Technique: How to Achieve Any Goal, Instantly (and Party with Tim Ferriss),” Scott H. Young (blog), February 2012, https://www.scotthyoung.com/blog/2012/02/06/sex-scandal-technique/; Tim Ferriss, “The Tim Ferriss Experiment: How to Play Poker,” YouTube, June 20, 2017, 00:30, https://youtube/YJE6zeMV2_Y.

366

BrainQUICKEN, “Improve Your Mental Performance with the World’s First Neural Accelerator,” BrainQUICKEN/BodyQUICKEN, July 13, 2003, https://web.archive.org/web/20040401233359/http://www.brainquicken.com:80/index2.asp; James Altucher, “James Altucher Cracks the ‘Crypto Code’,” Choose Yourself Financial, April 18, 2018, https://proxhooseyourselffinancial.eom/p/ACT_cryptocode_1217/WACTU102/?h=true; Altucher, “James Altucher’s 100,000 % Crypto Secret.”

367

Ross Levine and Yona Rubinstein, “Smart and Illicit: Who Becomes an Entrepreneur and Do They Earn More?” (working paper 19276, National Bureau of Economic Research, Cambridge, MA, August 2013), 20, http://www.nber.org/papers/wl9276.pdf; Sandra E. Black, Paul J. Devereux, Petter Lundborg, and Kaveh Majlesi, “On the Origins of Risk-Taking” (working paper 21332, National Bureau of Economic Research, Cambridge, MA, July 2015), http://www.nber.org/papers/w21332; Aimee Groth, «Entrepreneurs Don’t Have a Special Gene for Risk – They Come from Families with Money,” Quartz (blog), July 17, 2015, https://qz.com/455109/entrepreneurs-dont-have-a-special-gene-for-risk-they-come-from-families-with-money/.

368

Jen Dziura, “When ‘Life Hacking’ Is Really White Privilege,” Medium (blog), December 19, 2013, https://medium.eom/p/a5e5f4e9132f.

369

Richard Barbrook and Andy Cameron, “The Californian Ideology,” Imaginary Futures, April 17, 2004, http://www.imaginaryfutures.net/2007/04/17/the-califomian-ideology-2.

370

“WEAR SPACE – Red Dot Award,” Red Dot, April 24, 2017, http://www.red-dot.sg/en/wear-space/; Chris Ip, “Panasonic Designed Blinkers for the Digital Age,” Engadget (blog), March 12, 2018, https://www.engadget.com/2018/03/12/panasonic-sxsw-blinkers/.

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